Just warning you now, if you scan this, it’ll send you to the Wikipedia homepage.
As you all know, I’ve decided to go into self-publishing. And one of the hard facts of self-publishing is, you have to do most–if not all–of your own advertising. So I’ve been thinking a lot about how best to go about advertising Reborn City once it comes out, putting ideas on my checklist for the self-publishing process under “Advertising.” One idea for getting the word out was to put an ad in Entertainment Weekly or People Magazine, because they have ads for that sort of stuff in the back of the magazine, among the reviews for the latest movies, TV shows, music, and books.
I was reading my Entertainment Weekly yesterday when I saw one of those ads, and near the bottom of the ad, there was a large QR Code box that had a caption underneath: “Scan to read an excerpt.” My first thought was, I should do that. My second thought was, Wait, I don’t even know what these things are called! What should I do? Luckily I was able to find out they’re called QR codes (I usually just call them the scan-crossword-puzzle-with-a-smarphone-thing, and only in my head), but they got me thinking.
First off, how does one go about getting a QR code? Is there a company that specializes in making them? Or can you just go to a government agency and obtain one through them? Or how about just asking your programming-savvy next door neighbor to design one for you?
Secondly, how many people actually scan those things, and how often do they scan them? My phone isn’t a smartphone, so I don’t do any scanning. I also have no idea on the statistics, but I have to assume that at least a good amount of people will scan a QR Code with their phone if they see one on an advertisement that catches their eye. But even if they scan a code, will they end up buying the product? How many do?
I’ve aready done a little research on this, but I haven’t found much to answer my questions. So I’d like to ask you, fellow bloggers and faithful readers. Do you scan QR codes? Do you actually use them if you self-publish? How often do you scan QR Codes, and when you do scan them, how often do you end up buying the advertised products? Let me know, please.
Rami Ungar The Writer 