Posts Tagged ‘social media’

You can thank this book for this latest post.

Back in August, fresh off the heels of Rose‘s release, I wrote a post about marketing a freshly released book in this crowded market. And now that my short story “Car Chasers” has been released in The Binge-Watching Cure II, as well as the audio book for Rose coming out recently, it’s high-time I got around to doing Part 2. As I said in the last post, it’s important to have a marketing plan in place and not expect your book will snowball into popularity. Books rarely just snowball into bestsellers, so a detailed marketing plan, one you actually act on, is essential.

And this time, I will be getting into practical tips, rather than just some food for thought to get you in the marketing mindset.

Of course, I will be plugging Rose and The Binge-Watching Cure II in this post, and including links at the end. Gotta get those stories in people’s hands, am I right?

First off, put together an ARC list. ARC stands for “advanced reader copies,” and ARC lists are lists of readers, usually volunteers, who are interested in reading an advanced copy of your book (usually digital, though sometimes physical or audio). Why would you want to give people an ARC? Because ARC readers will read your book, sometimes well ahead of the release, and drum up interest via word of mouth. Sometimes they’ll leave reviews on review sites or on their blogs, other times they’ll say something on social media. Either way, they tell people about your book, and that means more potential readers.

That being said, when you have ARC readers, there are a couple things you’ll want to do when compiling your list, besides getting their contact info, of course (gotta get them that ARC somehow, right?):

  • This is an act of volunteering and you want honest opinions. Don’t ask people to give you good reviews, don’t pay for good reviews, and don’t pay for reviews (this does not apply to blog tours though, which we will talk about later). ARC readers are doing you a favor, so don’t expect them to say nice things just for you. And if someone wants to be paid for a review, run the hell away!
  • Don’t ask family or close friends to be ARC readers. Sites like Amazon, from which most authors get their sales, can get suspicious if someone who might be a relative or a close friend leaves a review. This is because some authors have used their friend groups to boost their books, even if the friends haven’t read the book. Amazon is aware of this, and has developed countermeasures to combat this practice, which sometimes go overboard.
    So even if your mother is going to leave an honest review of your book, perhaps ask her to leave reviews only on Facebook. Sites like Amazon will strike down reviews and mess with your royalties if they suspect a fake or paid review.
  • Not everyone who volunteers to be an ARC reader will follow through reading and/or reviewing. This could be for a variety of reasons, but in the end, sometimes life happens, and they can’t follow through on the commitment. What to do about this? Well first, don’t get abusive towards people who can’t follow through on being an ARC reader. Believe me, sending them an email calling them lazy shits won’t get you anywhere, and can actually ruin careers before they start.
    Second, gather as many interested ARC readers as you can. I gathered over fifty interested people for Rose, and about nineteen left reviews on various sites in the first two months, close to twice the average number. So a large ARC list of people genuinely interested in your book is a good thing to have.
  • Finally, save your ARC readers when they follow through. If you have an ARC reader who read your book and talked about it, chances are they’ll do it again, so remember them and ask if they’ll be interested when the next one is nearing publication. Hopefully after a few books, you’ll have a decent list of ARC readers you can message when you’re ready to publish something.

Also put together a list of places to send your book to/advertise your book with. You’d be surprised how many sites exist to promote certain genres, and which give reviews of books in those genres. Start compiling a list of these sites and publications, as well as what sort of stories they look for and how to contact them. When the book is published, keep an eye out and see which are accepting books at the moment. If you’re lucky, they may fit you into their reviewing schedule.

Look into the possibility of a blog tour. A blog tour is exactly what it sounds like: you go around different blogs to give interviews, write guest articles, or let them review your book. These are a great way to highlight your work among a huge audience, and if the blogs featuring you are in the same genre as you, it means the readers of that blog are more likely to want to check out your book.

I did a couple blog tours for Rose, and found them very helpful.

There are two ways to do a blog tour. One way is to organize one yourself by asking for bloggers to participate. The other is to work with a blog tour company, who act as a middleman to help you find blogs that’ll work with you for a small fee. This doesn’t count as paying for reviews, but instead is more like having an advertising department who help you get people to notice your book. Only these folks are contractors.

If you decide to go with the former option, put out an open call on your blog and social media for a blog tour, and see who responds. Also contact bloggers who may not be following you but may be interested in hosting you. For the latter, check with other authors to see if they have any recommendations, or see if there any that come highly rated on a website like Yelp or equivalent. If there’s a recommended one, see if they have any availability for you and start talking rates.

 

Well, that’s all for Part 2. I hope you found these methods to marketing your book helpful and may even share some methods you find helpful in the comments below. I’m not sure when I’ll do Part 3 or what I’ll focus on when I do, but I hope you’ll keep an eye out for it and give your two cents when you do.

In the meantime, if you would like to check out Rose or The Binge-Watching Cure II, I’ll leave the links below. Rose is my first novel with a publisher, and is a fantasy-horror story following a young woman who turns into a plant creature (and that’s just the start of her problems). The Binge-Watching Cure II is an anthology from Claren Books containing several short stories and novelettes from a variety of authors, each one longer than the last. My own short story, “Car Chasers,” which is like Fast & Furious-style car races with ghosts in the mix, occupies the eight-thousand word spot. Either one would be a great addition to your bookshelf, if I may be so bold.

Until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada, Audible

The Binge-Watching Cure II: Paperback, Kindle

Look at this cover! It’s freaking beautiful!

If any of you checked my Facebook page or my Twitter feed after my last post, I hinted that I might have some good news I would be sharing today or tomorrow. Three years ago, I wrote a story called Car Chasers, which I describe as a mash up of Fast & Furious-style races with a ghost story. About a year and a half ago, I announced that the story had been accepted into an anthology. And last night, that anthology, The Binge-Watching Cure II, was released by Claren Books on Amazon!

I’m very excited to let you know this horror anthology has been released. It’s a rather unique anthology, as every successive story is longer than the one preceding it. In fact, during the submission process, we had to submit our stories based on a certain word length and how close we were to fifteen percent of that word count. I was lucky enough to be considered for the eight thousand word spot, and after some deliberation, Car Chasers was selected as the story!

And after having Rose accepted by Castrum Press a few months previously, seeing this story accepted by Claren Books was a really big deal for me. I was still having some anxiety over the amount of editing I needed to do for Rose, so this was a boost to my confidence.

Where was I? Oh right. The Binge-Watching Cure II‘s stories range from 140 characters (just over the original size of a tweet), to twenty-five thousand words. So if you’re looking for something quick to digest, or something long to chew on, you’ll find it here. And there are some great authors here: Amanda Crum, Nick Youncker, Lana Cooper, Robert E. Stahl, and Armand Rosamilia, among many others.

Also this guy named Rami Ungar. Have you heard of him? Neither have I, but I hear he’s a bit of a weirdo. Hopefully the good kind of weirdo, right?

The only version available right now is the ebook, but the paperback will be out soon enough, so keep checking back to the Amazon page if paperback is more your jam. I’ll include the links below. And if you do get the book and read it, please consider leaving a review online where you can. Not just because we love to hear your feedback, but because reviews help more people find the anthology and get them to read it, which keeps the cycle going, as well as encourages Claren Books to put together and release more anthologies like this one.

Also, I’m hoping director James Wan, known for both Furious 7 and the Conjuring movies, will somehow come across the anthology, read Car Chasers, and want to adapt it. I doubt it will happen, but I can dream and encourage, right?

Anyway, thank you to Bill Adler Jr. and Sarah Doebereiner, as well as the rest of the team at Claren Books, for letting me be part of this anthology. And thank you to the other authors whose company I find myself with in The Binge-Watching Cure II. It’s an honor to join you.

And thank you, Followers of Fear. I hope you check out the book, and let me know what you think. And thank you for your continued support. One of the reasons I keep writing is because you keep supporting me, and I’m so grateful for that.

That’s all for now. I’m off to start a new chapter of Toyland, make dinner, bring in Shabbat and the latest night of Hanukkah, and chill out with some TV. Not necessarily in that order. Until next time, Shabbat Shalom and pleasant nightmares.

Link for The Binge-Watching Cure II.

And I thought the news story of today would be the fact that I’m sick. Yes, I’m sick. I even had to leave work early because of it. Don’t worry, I’m drinking tea and taking it easy. And this news definitely improves my mood and health.

So unless I’m delirious (which would go a long way to explaining why there’s a Swedish man named Hampus claiming to be my uncle in my apartment), the Rose audio book just went live on Audible and Amazon a little while ago! I have been so excited for this to happen, and now it’s finally here. I’ve already downloaded it onto my phone and plan to listen to it while I work on my dinner tonight.

Now if you’re unfamiliar with Rose, this is my first novel with a publisher, and follows a young woman named Rose Taggert. Rose awakes in a greenhouse with no memory of how she got there or why she’s there in the first place. She soon discovers her life, and her body, have been irrevocably changed. It’s a dark, Kafkaesque horror story and I’m so excited to listen to the audio book, as well as for all of you to listen to it as well.

Also, great timing on the release. Friday marks the six-month anniversary of the paperback and ebook’s release. One could almost call that synergy.

Oh, and funny story: I found out about the release by accident! I went to Rose‘s Amazon listing while working on another blog post. When I logged on, I found a new listing under “formats.” You guessed it, it was the audio book version. Right away, I filed the first blog post away as a draft to work on later, posted on most of my social media platforms (several times on Facebook) about the good news, and started work on this blog post. I also emailed my publisher, who I might be as surprised as I was when all is said and done.

Anyway, if you want to check out the audio book for Rose, I’ll leave the link below. I’ll also leave the links for the Amazon webpages, so if you’re more interested in the paperback or ebook, you can check those out as well. And if you do check them out, please do let me know what you think once you’re done reading/listening to them. Positive or negative, I love reader feedback, and reviews help me out in the long run.

Also, thanks to Sara Parlier for giving Rose a chilling narration, and to Castrum Press, the company who took a chance on me and published this book in the first place. What you do means a great deal to me, and I can’t thank you enough for what you do.

That’s all for now, my Followers of Fear. I’m off to make phone calls, make dinner, and either write or just chill with Disney+. Depends on what Uncle Hampus and I are in the mood for. Also, is that a bicorn and a chichevache? Dammit, these delusions make it hard to tell what’s my mind and what are actual supernatural occurrences in my life!

Oh well, until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada, Audible

I normally don’t do introspective posts like this. You know me, if it’s not something horror or writing-related, there’s a good chance it’s related to an issue near and dear to my heart, such as disability rights and awareness. But I found out today that there’s only 45 days left of the year, and it’ll be even less once you’re reading this post. And that’s significant, because it’s not just the end of 2019 that’s approaching, but the end of the 2010’s. And that’s crazy to think about. An entire decade is ending in just over a month and a half.

So I’d like to take a bit of time and write about my thoughts concerning the ending of 2019 and the 2010’s.*

And a lot can be said about either subject. For 2019, I’m going to argue that the best things about this year were in terms of entertainment. Think about it: Avengers Endgame, The Lighthouse, Us and the fourth season of Lucifer. They were all amazing! And the rest was pretty much cringe-inducing (I won’t say anymore on that lest I break my rule about commenting on politics and certain current events).

But it’s hard to deny that it’s been a tough year, and a tough decade to boot. Depending on who you ask, things either started out good and got worse over the years, or things started out bad and got better. Or a couple other answers, but those are the main ones, I think. However you saw the 2010’s, it’s been a decade of profound change. Technology became faster and more efficient, more ubiquitous and necessary to our lives. Many peoples became more divided because of beliefs, or backgrounds, or a hundred other reasons. Leaders have changed, and with them the policies of various nations. The need to protect the environment has become stronger, and we’ve taken steps forward and backward to address that. Pop culture took radical shifts too, with horror gaining a new, hard-won respect it previously never enjoyed, and Marvel became the movie powerhouse that DC has always been. Streaming has become the new frontier. And more media is being created every day to reflect our increasingly diverse society, with much of it making into the mainstream. All along lots more remakes and reboots and sequels than anyone wanted or needed.

In short, lots and lots of change.

The 2010’s were a decade of change for me as well. Quite literally. I started the decade as a high school student who thought I had a cushy after-school job selling basketball tickets and that I was going to be a bestselling author by the time I was 25. I graduated high school, went to college and dealt with all the growth and crazy and learning that comes with it. I went on a study abroad trip, moved to my first apartment, and graduated again. I went to Germany for an internship, and then came home for the nadir of the decade, where I dealt with a horrific job search and back pain. I finally got my job and my old place. My health improved, though at some point I did develop a nasty anxiety disorder. I visited haunted locations I’d always dreamed of visiting. I got my driver’s license and my car.

At some point, I stopped being a kid and started being an adult. And along the way, I found this amazing community of writers and bloggers and readers and published books and short stories along the way, including Rose this past summer. It’s been kind of crazy.

And for the most part, the decade was good. Yeah, there were some bad times, but the good are what I remember the most. Mostly because the good was the result of my own hard work and perseverance.

And as the new Roaring Twenties approach (hopefully they’ll be roaring because they’re fun, and not because of nuclear missiles being launched everywhere), there’s something we should all keep in mind. I know the future seems bleak and scary. Believe me, all I have to do is look at the news to be reminded of that fact. But we have the power to make good things happen. I’ve seen amazing things happen just through sheer effort. And when you take a step towards what you want to see in the world, you’ll see the world come together to help you along.

So as we end this year 44 days from now and enter a new decade, just remember to keep your chin up. You have the power to make the changes you want to see. And when you take those steps, you’ll be amazed at what you accomplish.

Well, this post is getting super long. I’ll cut off here and say see you Thursday at the latest. Until next time, my Followers of Fear, pleasant nightmares!

*Normally I’d reserve this sort of post for New Year’s. However, I’ve noticed that, probably because of the holidays, those posts don’t get that many readers. So I figure I might as well get my thoughts out now before we’re all caught up in our personal lives and can’t spare any time to read blog posts.

Hello, my name is Rami Ungar, and I’m pretty much in the best mood ever. Not even that sacrifice getting loose and running to the police station can’t bring me down. Why? Well, the sacrifice’s warrants are going to prove problematic and I’m merciful with my cultists. But the real reason I’m so happy is because I’ve been receiving so many new reviews of Rose!

Now if you’re unfamiliar with Rose, first off, hi, welcome to the blog. Second, Rose is my first novel with a publisher, a fantasy-horror novel about a young woman turning into a plant creature (and that’s just the start of her problems). I wrote it as my college thesis originally, edited it on and off over five years, and then somehow got it published about four months ago with Castrum Press.

And as I said, a lot of new reviews have been popping up lately. Many of them have come from book bloggers, some of whom have left their reviews on Amazon and Goodreads as well. In fact, on Amazon Rose has over twenty reviews. Which, is a huge deal. Not only is that more reviews than any of my other works, but once you get past twenty, Amazon includes your books in that little space that says, “Customers Who Bought This Book Also Bought.” So thanks to everyone’s reviews, Rose will have slightly more visibility on Amazon in the future.

And what reviews they’ve been, too! Most of them have been extremely positive.* One blogger said, “Ungar has created a new horror monster that isn’t quite like the rest.” Another said, “Don’t let the beautiful, delicate cover fool you–this is out-and-out horror.” My job here is done.

Anyway, I’m just really thankful for all the reviews. I’m still trying to establish myself and carve out an audience. And with all these reviews, I’m hopeful Rose will be read by more people, and help me build my audience for the next book I put out there, whatever that is.

If you want to read any of these reviews, I’ll post the links below and update as more bloggers post reviews. After all, they deserve just as much exposure for giving Rose some much-needed exposure. I’ll also include links for those who want to read Rose themselves. And if you do end up checking it out, let me know what you think. Positive or negative, I love feedback, and it helps me out in the long run.

Also, thanks to Blackthorn Book Tours for putting Rose in the hands of so many reviewers. You’ve been such a big help for me lately. I hope we can do this again someday with whatever I publish next.

That’s all for now, my Followers of Fear. Until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

Review Sites: Goodreads, Isobel Blackthorn, Alison’s Catty Book Corner, Power Librarian, The Book Review Hub, Whispers and Wonder (great interview), The Bookwormery, #CupidIsWatchingMe, Alex J Book Reviews, Unwrapping Words, Book, Blog & Candle, Bookshine and Readbows, A Little Fool Reads, Book Reviews & More, Tattooed Bibliophile, Iseult Murphy, Literary Retreat, Megan’s Haunted House of Books (interview and review).

*Actually, I’ve been really lucky in the review department. I’ve only had one lower than three stars, and the person who left that on Goodreads said she wouldn’t leave a full review because she only gave it two stars. Which honestly only makes me curious. What did she dislike about the novel? It’s going to bug me for a while.

 

I made a little design for this year. It’s how you can tell I’m serious.

Recently I announced the subject of my next novel/my NaNoWriMo project, Toyland. And with November 1st fast approaching, I thought I’d go into the novel a bit more before I start posting once a week about my progress. Plus, I’ve had two reviews in the past week and possibly two tomorrow, depending on how close to my territory Joker lands. Gotta break things up with some variety or I just don’t feel right.

First, let’s go a bit more into what Toyland is actually about. As I said before, Toyland is a Gothic horror novel taking place in a boarding school in southern Ohio. The protagonist’s name is Mason Prather, a teenager who enjoys anime, wants to be a lawyer someday, and is the stepson of the boarding school’s headmistress. However, the autumn semester of his sophomore year proves challenging in many ways, and not just academically. Odd occurrences keep popping up at school, and people are either getting hurt or in danger of getting hurt. All this seems to emanate from a strange girl with dark hair seen around campus by Mason and his friends, as well as from a children’s book Mason finds in the school library.

I’ll give you three guesses what the name of that book is, and the first two don’t count.

Next, let’s talk about researching this novel, because that was a lot of fun. Looking back, I’m not sue when I first settled on doing this book, let alone for NaNoWriMo (curse you, slippery memory!), but I’ve definitely been becoming more familiar with Gothic fiction and its trappings for at least a year. Some of you may remember my post from last summer on what Gothic fiction is, and I’ve continued reading Gothic stories since then, including The Haunting of Hill House by Shirley Jackson, Hell House by Richard Matheson, and rereading The Shining by Stephen King this past winter.

Yeah, lots of fun research that felt more like play at times. But once I decided to work on Toyland next, I started taking in a different kind of media: anime. To be specific, I watched the anime Puella Magi Madoka Magica, Princess Tutu, and Ringing Bell (I also tried to get Made in Abyss, but it’s not streaming anywhere, and I didn’t want to shell out for the Blu-Ray). There are two reasons why I chose to watch these anime as research, but I can only go into one without giving away spoilers. Now these anime, especially the first two, are known for their dark and surreal imagery (especially Madoka). Imagery that’s supposed to be pleasant to the eye but instead comes off as dark, strange and surreal are going to be big parts of Toyland, so I felt watching these shows would be good research.

That, and you can’t go wrong with watching these anime. They’re popular and have even won awards.

They’ll probably show up in an anime recommendation post at some point.

And now that I’ve watched all those series, as well as researched different styles of architecture for the school (I’m going with Queen Anne revival) and have watched a film I will never watch again or let my kids watch, I think I’m ready for November.

Well, almost ready. The other night after reviewing the outline and posting on Facebook and Twitter that I hadn’t “found any plot holes,” I may have found a plot hole. And I’m not sure how to fix it. I hate plot holes in my stories. I spend hours making sure my stories don’t have any (or many). So I’m at the drawing board, looking for fixes or work-arounds. Hopefully before November, something pops up.

Well, if you need me, I’ll be sleeping off my exhaustion from the past few days. Until next time, Followers of Fear, pleasant nightmares.

So yesterday evening, a video was uploaded onto YouTube. But not just any YouTube video: this video was a review of my novel Rose by DeathGroundReviews, a YouTuber whom I’m met through Twitter, where he uses the handle Death Ground Writer. He reads and reviews a lot of speculative fiction, especially horror, and he decided to read and review Rose. The result is this video, which I highly recommend you check out.

Pretty awesome, huh? First off, I love Death Ground Writer’s voice. He’s got a scratchy quality that I think is great for podcasts and narrating scary stories. Which makes his reading of a short passage from Chapter One of Rose all the more creepy (and that music in the background is nice icing on the cake).

Second, after he does his reading and before he does his review, he talks about the novel and how he came across it. We actually talked quite a bit over Twitter before he posted the video, and as you heard, he includes a lot from those conversations in the video. Though to answer your question, DWG, I’m not a pantser,* but a plotter. I plot out 95% of the stories I write, sometimes with several pages worth of notes, names, and plot points. It’s just with Rose, I had to adjust the outline as I discovered issues with the story and had to find new ways to fix themm. Thus we have a story where, at one point, over two-thirds of the novel were rewritten to fix one or two major flaws with the stories.

And obviously, I liked his review. While stating that he likes it and would recommend it, he also goes into what he didn’t care for in the novel. I’m happy to hear that there were things that could be improved. And no, your preferences aren’t weird. I can understand, though if, in the future, a novel requires that kind of storytelling, I probably will use it.

Yes, I know I should state what exactly his criticism was, but I figure by not telling you all the specifics, you’re more likely to watch the video.

Speaking of which, if you haven’t yet, I highly recommend you check out DeathGroundWriter’s video and give it a watch/listen. And if you like what you see/hear, give the video a like and consider subscribing. Doing so supports his channel and allows him to continue doing what he’s doing, so I recommend you at least think about supporting the channel.

At the same time, if you would like to check out Rose, I’ll include the links below. Please consider checking the book out and, if you read it, please consider leaving a review. Positive or negative, I love receiving feedback from readers, and your thoughts help me out in the long run. Believe me on that!

Well, that’s all for now, my Followers of Fear. I’ve got exercising to do and stories to write up. Until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

*Pantser, for those who don’t know, is a writer who discovers the story as they write. Basically they make it up as they go along, only they do it much better than someone who needs to come up with a quick cover story for why something they did is really suspicious.