Many writers dream of getting lucky. Of just one reader discovering their book or short story or whatever. Of that reader enthusiastically bragging about it and telling all their friends. Those friends then read the book, and like that, a snowball gets rolling, eventually leading to the writer’s big discovery and hopeful ever after.
It’s sad to say, but that sort of lucky break doesn’t happen that often, if it happens at all. In this industry, or any other industry (like being a professional YouTuber), becoming successful (which here we will define as being able to do what you’re doing full-time and make a decent living out of it) is often the result of a confluence of multiple factors. It could be that trends favor what you’re producing, or that enough people talk about your book on a particular social media platform, or your publisher orders enough copies printed that people pay attention, because nobody prints that many copies without expecting decent sales and reviews.
Hell, the one incident I can think of where someone did receive that sort of luck, fantasy author Chelsea Banning (read my interview with her here), was like winning the lottery. And last I checked, she still works part-time because, while her writing career has had a huge boost, it still doesn’t pay all the bills. Or at least not enough that she feels she doesn’t need another income source.
Now, I’m not saying you shouldn’t aim to be a full-time writer. I’m aiming for that 24/7. But don’t expect that it’ll happen on pure talent and a smattering of luck. You need to work for it. You need to make your own luck.
I was reminded of this at a convention I attended not too long ago. I was in the author’s room, and let me tell you, things were dead. Not fun dead, but dead. There were a number of reasons for that, including a low attendance rate, but it certainly wasn’t helped by the fact that other rooms had big signs advertising what was happening in them, and we…had a single piece of paper next to the door that was covered half the time by people whose booths were on either side of the room. It was like nobody knew we were there.
At one point, I was so frustrated by this, I went into the hallways of the convention, dressed in full author gear, shouting “Come stop by Author’s Alley! You may find your next great read there!” Was it kind of embarrassing? Yes. But it did remind people that we were there. And a few said they were going to stop by, which probably increased some authors’ profits a bit. Maybe even mine.
And now, some of those readers who were alerted to our presence have our books. Maybe they’ll read them, enjoy them, leave us reviews, and lead others to read our works. Like I said at the top of the post, no luck but what we make.
(Yes, I know that’s mangling a famous Terminator quote, but can you blame me?)
So, how do we make luck? Well, we don’t wait for readers to come to us. That’s a mistake. We have to draw them to us. Not just through social media and blog posts, though that does help. We have to make ourselves seen at events, both to sell and to network. We have to talk to people, both readers and fellow writers, because if they like us, then they’re more likely to read our work or continue a relationship with us. And occasionally, we have to take a risk like going out into a hallway and shouting, “Hey, come visit Author’s Alley!”
These and other tactics can get readers interested and lead to your work being read and reviewed and discovered by other readers. And, perhaps, with lots of hard work and the right confluence of events…who knows? You could end up writing full-time. That’s my goal. And as long as it’s legal, ethical, and doesn’t have too much risk, I’ll do whatever I can to make that happen.
Just a reminder before the weekend, my Followers of Fear: I’ll be attempting to make my own luck happen by being at ShamROCK this Saturday, March 16, 2024. This pagan spring festival will be at the Courtyard by Marriott – West Side Columbus. I’ll be selling books, reading Tarot cards, and probably dancing my butt off to celebrate the end of winter (hopefully I don’t drink myself crazy and take off my clothes, lol). If you would like to stop by, check out the website here.
And, if you’re not able to come, consider supporting me by reading one of my books (see how I’m making more of my own luck?). From carnivorous horses and Mafia-hunting serial killers to plant/human hybrids and strange gods, I’ve got something for every horror fan, so why not give them a read? And if you do, please leave a review, so I and other readers know what you think.
Just click on the link below to my Book Links and Excerpts page. You’ll find all my work there, including some free stories. I look forward to hearing what you think.
That’s all for now, my Followers of Fear. Until next time, good night and pleasant nightmares!
Rami Ungar The Writer 