From left to right: Charles Naylor, Joleene Naylor and myself, masked up in front of our hotel and ready to rock.

Hey, Followers of Fear! I didn’t think I would have a moment to let you guys know how I’m doing, but I ended up having some spare time in the airport while waiting to head to South Carolina. With that in mind, I thought I’d take a moment to update you guys on what I’ve been up to. Now obviously, I can’t update you on the Villisca Axe Murder House, not until I’ve had some time to upload my videos to YouTube. However, I can tell you about my time in Des Moines, and the book expo I attended.

I arrived in Des Moines on Friday at about three in the afternoon, and took an Uber to the airport, where I met with my friend and colleague Joleene Naylor and her husband/my friend Charles Naylor. We went out to dinner at a themed burger joint called Zombie Burger (and yes, it looks just like you’d expect. See my Instagram for photos). We then spent some time driving around Des Moines and seeing the sights.

But it was the next day that was on our minds, as well as the reason why we were there: the 5th annual Indie Author Book Expo.

We arrived Saturday morning for the first day of the Expo at the Valley West Mall in Des Moines. We were located in a wide-open area on the first floor near a children’s area, with several tables spread around the area. I found my table, which was hidden in the shade of the second floor balcony and right bny two stores called Buckle and University Sports, and set my stuff down before introducing myself to Jenn Thompson, the woman who let me come to the Expo in the first place. After that, I got my booth set up and waited for 11, when the stores and the Expo would begin.

My table at the Indie Author Book Expo. Thanks to Joleene Naylor for the photo.

Some observations about the Expo:

-First, I need to work on my display.ย My table was the most bare-bones of the authors. I had my copies of Rose, one of which was on a stand; a Tarot deck; and a homemade sign stating my prices. Meanwhile, look at Joleene’s below.

Joleene’s booth at the Expo.

Holy crap! She’s got intricate displays, a tiered-display with pet vampire rocks and bottles of vampire blood on it, candy dishes filled with freebies! Plus a banner and a few other odds and ends! And many of the other authors had other additions to their booths: big banners that went behind their booths for photos, cheap little bobs and bits for sale to go with the books you buy, etc. And Joleene mentioned that at other expos and conventions she’s been at, people have used prize wheels, raffles, and more to entice readers. In fact, she usually uses selfie banners so people can take photos of themselves with vampire fangs (not something to do in this day and age, but still).

Seeing all that made me realize that, in future expos and fairs and conventions, I will need to step up how I display and sell my work to draw in more people. I’m not sure how, seeing as Rose and my other works don’t necessarily lend themselves to little toys or raffle wheels or whatever. But I have a year before my next scheduled convention (assuming COVID-19 doesn’t cancel that as well). I have time to think of something.

And if you have any suggestions, my Followers of Fear, I would love to hear them.

-Second, COVID-19 had its effect on the expo.ย As you can see in the photos, Joleene and I are wearing masks, and obviously we took our time and effort to keep ourselves and others safe. But the pandemic took its toll on the expo, to be sure. Most of the people who would go out of their way to attend an expo with authors at a mall are also the type who would not want to risk getting the virus, so they stayed home. That meant the mall was filled with mostly employees and people who were there to pick up what they came for and leave. Which made our job of getting books and other products into their hands that much more difficult.

And it was under those circumstances the expo began. The first day did not go as well as I’d hoped. Not only had I left my cloak at the hotel room, but given what I said above, it was hard as hell to sell books. I only sold one copy of Rose near the end of the day, plus a couple of Tarot readings. I got a lot of people passing by or saying no, including one guy who said he and his wife were moving to Malaysia and were downsizing by fifty percent. I’m not sure if that was just a line or the truth, but man, that was a strong rejection!

The second day, Sunday, on the other hand, actually went much better. I don’t know if it was remembering my cloak this time or the stars were right, but I sold about three copies of Rose and did a few more Tarot readings. Overall, a successful day. My favorite part was giving a young woman a Tarot reading about something close to her heart. Apparently the reading was very accurate to her life, and she liked what she heard in terms of what might be in the future for her. It made my day to give her a reason to smile and hope for the future.

I’d say, despite all the barriers up against us, the Expo was, at least for me, was a success. Sure, I didn’t make back everything I put down for this, very few can,* but I still sell some books and met some new readers. For me, that’s a success. A bigger one than the Bexley Local Author Festival last year, even.

Plus, I got to buy some art from Jenn’s daughters and made some new connections with other writers, so that’s a plus.

Thanks to Jenn Thompson for allowing me to come out for the Expo, and thanks to Joleene and Charles for all the help they gave me. Hope we can do it again someday.

That’s all for now, my Followers of Fear. I don’t know when I’ll be back again, but I’m sure I’ll have plenty to talk about when I do log onto WordPress again. Until next time, stay safe, watch out for the giant flying sheep, and pleasant nightmares!

Comments
  1. Was so glad you came! We had a great time ๐Ÿ™‚ I’ve heard it said that monetary success is simply making back your table fee, and the rest you look at as vacation money, lol!
    Some ideas for your booth…hmmm…you could get a fancy cloth to do your readings on, and lay it in the center of the table. As to games or something like that you don’t need it too tightly associated to your book because the people you’re selling to probably don’t know your book, so the goal is to have things that people who like your book would also like. So you could just do horror related something in general. A scifi booth at a comic con had a wheel that had questions on it about generalized scifi (star trek, dr who, etc) and if you got the answer right you got a mini button pin that had their logo on it.
    Vista Print often has good sales going on to get banners and cards printed. Oriental Trading company has good bulk deals on cheap giveaway items. Stocking up around halloween gives you more horror type options. ๐Ÿ˜‰

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