Rami Ungar The Writer

So, one thing that really surprised me about the editing process for Hannah was that I had to get rid of brand names from the stories. YouTube became WeTube, and Kroger and Meijer became Lundgren’s, etc.

But those weren’t the only things I had to take out. Ohio State University, which was featured in What Errour Awoke and which was mentioned in Hannah, has been renamed Aurelian University. And Disneyland is now Mueller Land. Yeah, Disneyland was in a story at one point, but now it’s Mueller Land. And I was really surprised I had to change those both.

As my publisher explained, we have to be careful, because if we use a real brand and the company that owns the brand thinks the depiction is negative, they can sue both me and the publisher. Which makes sense. I mean, Apple doesn’t allow its products to be used by bad guys in movies and TV shows. If you see someone in a movie using a generic android phone, chances are they’re bad guys. And in the TV show Chuck, the name of the store where the main character works is a Best Buy parody called Buy More. And given that the store is regularly depicted as being staffed by lazy, incompetent, and oftentimes creepy employees, or is the sight of shootouts and spy shenanigans, it makes sense that the creators would change the name.

Also explains why Subway, which was a sponsor for the show in later seasons, was only ever eaten by the good guys. As far as I can remember, I never once saw a bad guy in that show going for Subway.

Still, that show also depicted Stanford University as a major recruiting center for CIA operatives, and during the first season, the main character has negative feelings towards the school due to his being framed for cheating and getting kicked out while there. Did Stanford not care? And if it didn’t, would Ohio State really care that some characters in my collection were students there?

On the bright side, I was able to keep Slender Man in Queen Alice. Even though he’s a copyrighted character (I know, most people think he’s public domain as well), I was able to keep him as mentioned in Queen Alice because he illustrates an ongoing phenomena regarding Internet boogeymen. And in What Errour Awoke, I was able to keep a reference to Die Hard because, as my editor put it, Nakatomi Plaza is not a copyrighted name or actual location and everyone loves a Die Hard reference (truth).

I still find myself wondering about this, though. Some authors, especially big-name authors, can put references to brands, businesses and universities, among other things, into their work and don’t think twice about changing them. Occasionally, you even see song lyrics from famous songs! Gerald’s Game‘s antagonist draws his name from lyrics from “The Joker” by the Steve Miller Band, and My Best Friend’s Exorcism had lyrics to many popular songs from the 1980s, albeit sung with the wrong lyrics because that’s what the characters liked to do. Not sure if that counts as parody or fair use, but it doesn’t change the fact that We Got the Beat by the Go-Gos was used as an exorcism chant later in the book.

And how does Law & Order: SVU get away with using TikTok and TikTok stars in one episode? Yeah, season 23, episode 5. Even if the app isn’t portrayed as having any bearing on the bad guys in that episode, I can’t imagine TikTok was happy to have its name used in the show like that.

I guess what I’m saying is, there’s a lot to using real brands in fictional contexts that I don’t get. It’s incredibly nuanced, and you can’t get away with using a real brand by using it in a positive light and then pointing to the copyright text at the beginning of the book stating that all characters, settings, and whatever are fictional or used fictionally. In which case, more often than not, it might be better to just turn a popular brand or institution into a fictional version with a name that may or may not reference the real thing. YouTube becomes WeTube, Disneyland becomes Mueller Land, Ohio State University becomes Aurelian University, and…well, you get the idea.

Do you have any insight on this, my Followers of Fear? Please sound off in the comments below.

That’s all for now, my Followers of Fear. Just a reminder, though: this Saturday I’ll be at the Canal Town Book Festival in Dover, Ohio, selling books. If any of you are in the area, please stop by and visit. Also keep an eye out for some exciting news on the horizon regarding Hannah and Other Stories. Trust me, you won’t want to miss it.

Until next time, good night and pleasant nightmares!