As many of you know, my fellow HWA Ohio members and I had a booth at the Columbus Book Festival last weekend. A few days later, when I met online with my critique group, one of the authors who was at the festival with me mentioned that I was like “one of those guys at a fair. What do you call them? Oh yeah, a carnival barker!”
I did not disagree. After all, that’s what I was going for. Throughout the weekend, I was calling out to people who were passing our tent, trying to get them in and to check out our books. I must’ve introduced myself with “Welcome to the Ohio Horror Writers Association! My name is Rami Ungar, how are you today?” and called out “Come in, come in! We don’t bite…not unless asked” a thousand times. And you know what? That worked. People came in, they checked out our wares, and they bought stuff. By the end of the weekend, I’d managed to sell out.
I’m not trying to brag or anything. I’m just relating one of the hard lessons I’ve learned over the years of writing and doing events: people won’t just discover you and they won’t just gravitate towards you without good reason. My first few events, not wanting to make a fool of myself, I was mostly quiet and did not go out of my way to get people to buy my work. At most, I would wait for someone to get close or to make contact and just say, “Hi.”
The result? Not a lot of sales. Not a lot of new readers. I learned then that, unless you’re a big name like Stephen King (or if you’re at a paranormal convention, a well-known name in the community), you can’t just hope people will find you and show interest. You need to put yourself out there. You need to be a bit of a carnival barker.
This isn’t just my opinion. A lot of authors and a lot of articles have suggested that, at events, readers are more likely to get an author’s book if, unless they already know the author or their work, they are drawn to the author. In other words, if the author themselves makes a good first impression. If that happens, the reader is more likely to check out the author’s work, either by buying at the event or getting it online later.
I guess it’s a good thing I’m already a talker and I like to be the center of attention.
Now, if you’re not the type who likes to put themselves out there like that, I have some good news. You don’t have to do this at events. Some events are better for networking than for selling books, so if you would prefer to interact with other authors and just talk to the occasional reader that comes your way, please do. And hell, you don’t even have to do events! If you prefer not to go out there, don’t. Stick to podcasts, or blogging, or YouTube, or just writing. Every writer is different, and every writer’s goals are different. If yours don’t involve putting yourself out there to sell books, don’t feel pressured to do so.
However, if you do go to the events with the intention of selling books, and if you put money down on the table to do so, I would put in a bit of work to ensure you get your investment back, plus returns. After all, that’s what worked for me.
Well, that’s all for now, my Followers of Fear. I wanted to also go into some other things I’ve noticed help with book sales, but I think I’ll leave that for another post devoted entirely to that subject. In the meantime, I just want to let you know that I’ll be using this method of reaching people at events this coming weekend, July 26-28, at Motor City Nightmares in Novi, Michigan. If you’re available to come, I’ll be selling books and doing Tarot readings and would love to see you there. You can find out more from the website here.
And if you can’t stop by but still want to support me, or you’re still looking for your next scary read, check out my books using the button below. You’ll find most of my works there, including some free stuff. And if you like what you read,, please leave a review online so I know what you thought. Believe me, it helps me and it helps the readers that come after you.
That’s all for now, my Followers. Until next time, good night and pleasant nightmares!
Rami Ungar The Writer 