So as you probably already know, since my birthday last Wednesday I’ve had a sale on all my books, where the paperbacks were marked down and the e-books were made free. I called it the Big Birthday Sale and it ended last night at midnight. Now, I don’t know how many of you are actually curious to ask how the big sale went. I’m sure you have better things to do with your life, especially if you have your own book out there and you’re trying to get that into people’s hands. However, I learned some very interesting things from doing this sale, the first time I’ve ever done a sale like this, and I’d like to discuss them. So if you’re not already heading to close the tab you’re reading this in, here’s how the Big Birthday Sale went.

To say the least, it was a big success. In total, I had a little under twelve-hundred books sold or downloaded over the course of five days, most of them e-books from Amazon. Not only that, but the people buying or downloading came from all over the world: the US, the UK, Canada, Australia, Germany, and even India and Japan! I’ve got readers in freaking India and Japan! I feel like JK Rowling or Stephen King, almost!

I think a big part of why I’ve gotten so many people reading was due to the Facebook ads I ran during the course of the sale. Each day I’d do a new ad, spending about ten to twenty dollars on promotional costs. This allowed me to reach a much broader and more diverse audience than I could’ve hoped on my own, and hopefully the many people who checked out my books because of the ads will be interested in finding out more about me because of the books. In fact, a good number of people already have: at the beginning of the sale, my Facebook page had 140 likes. Today, it has about 390 likes. Yeah, apparently those ads were pretty effective. Most of the people who liked my page were from India, it seems, judging by the names I keep seeing in my notifications. Interesting…maybe I’ll become one of those authors who’s really popular in another country, and I’m never quite sure why.

Anyway, I’m not sure how many of these new likes will stick around. With platforms like Facebook and Twitter, people like and unlike pages for the craziest of reasons (I once only liked a page for a soft drink so I could enter a contest. Soon as the contest ended and I lost, I unliked it faster than you can say “Sorry, please try again”), but I’m hopeful at least half of them will stick around to watch as I work on becoming a great horror author.

In the meantime, I’d like to thank everyone who took part in the Big Birthday Sale, getting books or even spreading the word by sharing my posts. It means a lot to me that you would check out my work and want to read it. And if you do end up reading my stories, please let me know what you think, whether in a comment, a blog post on your own personal blog, or a review on Amazon. Positive or negative, I appreciate feedback, and I’d love to hear yours!

Well, that’s all for now. I’ve got a few things to take care of today, and then I’m editing Video Rage so that all my Reborn City fans can get the sequel they desperately want to read. I’ll let you guys know if anything new or exciting comes up. Have a great day, my Followers of Fear!

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