Posts Tagged ‘Facebook’

Photo by Pedro Figueras on Pexels.com

I’ve heard this term thrown about a few times since January, first in the new Scream movie and most recently in an analysis of a horror film on YouTube. “Elevated horror.” And the speakers, whether in in the Scream movie or in the YouTube video, made it sound like it’s a recognized subgenre of horror with its own staple of tropes and trappings. Like slasher and its killers and gore, or Gothic with its ancient, diseased settings and corrupting influence.

The thing is, it isn’t. Elevated horror isn’t an actual subgenre of horror. I’ve consulted with dozens of writers on this (thank you, Twitter and the Horror Writers Association Facebook group) and it’s not a subgenre. It seems like a subgenre of horror at first glance when you look at works referred to elevated horror. In movies, films referred to as elevated horror include The Witch, Babadook, It Follows and Get Out, among others: they’re horror stories that focus more on probing psychological drama, characters and metaphor than blood and gore or supernatural horrors. Often, there’s a powerful social commentary being presented through the narrative, such as Get Out‘s commentary on race.

In terms of literature, “elevated horror” might have all of these as well as flowery language. It might be almost called “literary horror,” because there’s an emphasis on wording the story nicely and making it just too dark to be called “literary fiction.” Examples include The King in Yellow by Robert Chambers, Interview with the Vampire by Anne Rice, The Deep by Alma Katsu, and A Cosmology of Monsters by Shaun Hamill.

And, most importantly, “elevated horror” can sometimes cross over into other genres, such as thriller, literary, or even comedy.

Can you really say The Witch and Get Out belong in the same subgenre?

Sounds like a subgenre, doesn’t it? But it’s not. The works called elevated horror are all as different from each other as roses are to tulips are to primulas. All flowers, but all different kinds of flowers. Let me explain: The King in Yellow and The Deep are cosmic horror mixed with deep psychological themes, The Witch is some cross between folk, religious and historical horror, and Get Out‘s searing satire makes it borderline horror-comedy. In fact, it was nominated at the Golden Globes under categories for comedies or musicals!

Yet all of them are given the designation of elevated horror. So, if it isn’t a subgenre, what is it?

The conclusion I’ve come to after speaking to numerous other writers is that elevated horror is actually horror films taking place in elevators.

Just kidding, that’s elevator horror, and the only example of that I can think of is 2010’s Devil.

No, “elevated horror” is a marketing term. And like all marketing terms, it’s directed towards a specific audience. Who is this target audience? It’s people who normally wouldn’t check out horror because they fear it’s low class, dangerous, or degenerate. They may want to check out horror or be curious, but the stigma still attached to the genre keeps them from doing so. Either that, or they won’t check it out unless a work is given a specific designation.

Calling something “elevated horror” is basically saying, “This isn’t like other horror stories, where half-naked teens are voyeuristically killed with tons of blood and gore, or where supernatural entities menace children in sewers. No, it has nuance and social commentary! There’s psychology and drama and fleshed out characters! You can be respectable while enjoying this!”

In other words, it’s another way of something is high-brow. “There are no explosions and superheroes here. No aliens or elves. No star-crossed lovers up against the odds. Only real people having real life situations, or real people in situations that are absurd but it’s okay, because it says something important about society.”

I almost wish it was a subgenre. I might have found a home for my ballerina-meets-the-King-in-Yellow story already (still working on that, give it time).

Pinhead may not be from an elevated franchise, but that doesn’t make him or Hellraiser any less awesome.

And the problem with this marketing term is it’s misleading. By calling certain movies or books “elevated horror,” it’s labeling all other horror as “trash,” or at the very least “common.” Either way, the designation puts other horror stories down. And that’s a shame, because there’s such good horror out there. Dark Harvest, Kill Creek and Salem’s Lot aren’t high brow, but they’re great stories that thrill and can leave their readers up late into the night. Same with The Thing or the Hellraiser franchise: they may never win Oscars, but goddamn are they scary, and the latter has led to one of the most memorable characters in the slasher genre.

I’m not trying to put down the term. I’m just saying we should understand what it means, both for works designated as such and those that aren’t. And if it lets you enjoy horror, great. Just make sure to check out works that aren’t “elevated” and whose creators don’t really think or care if their work is called that.

Personally, I can see some of my work being called elevated, but I’ll just say that I was trying to write a fun story and wanted others to enjoy it as well.

That’s all for now, my Followers of Fear. After getting my thoughts on this topic out, I’m off to dream of beasties and ghosts. Until next time, good night and pleasant nightmares.

Just a quick update. As you know, I’m trying to post these less and less often. Trying not to spam you with news of these events, especially when it’s unlikely you’ll be able to visit. Still, in case you’re able to visit, I’m going to put these out when a new event is on the schedule and remind you leading up to the event.

So, as previously reported, I’m going to be at ParaPsyCon at the Ohio State Reformatory in Mansfield, Ohio. This will be taking place on May 21st and 22nd, and all you have to do to gain access is to buy a self-guided tour of the prison. You get in, see where they filmed The Shawshank Redemption and where plenty of ghosts still hang out, and you get to meet over 90 authors, ghost hunters and paranormal investigators, psychics, and so much more! Plus some celebrity speakers too. You can find out more from the website here.

But my beloved Reformatory isn’t the only prison holding a convention this summer: the West Virginia Penitentiary in Moundsville, West Virginia will be having its annual Paracon on August 13th, 2022! Like ParaPsyCon, it’ll have plenty of authors, paranormal investigators and equipment vendors, psychics and so much more. More details, such as cost of admission and the full vendor list, will be posted as we get closer to August. In the meantime, you can check out their Facebook event page for more info.

And that’s all for now, my Followers of Fear. Obviously, if I get signed up for any more events, I’ll be sure to let you know ASAP. Same goes for any changes, such as a date change or (God forbid) a cancellation. Anyway, I hope you’ll be able to stop by one of these events and say hi as I sell books and do Tarot readings.

And yes, that post on mental health while publishing a book will be published at some point this month. I promised, didn’t I?

Until next time, my Followers of Fear, good night and pleasant nightmares.

Occasionally in fiction writing, you create characters you find utterly repulsive. Maybe it’s their personality, maybe it’s what they do or believe in, but these characters are VILE.

And surprisingly, writing them well is kind of challenging. I should know. I’m working on a story now where I hate most of the characters. Why? I’ll get into that a little later.

(Though if you’ve been paying attention to my Facebook posts or Twitter feed, you might already know why.)

The thing is, while you may hate the character you’ve created, you can’t let that hate show too much in your writing. You have to treat them like you would any other character. Showing your contempt may be easy, but the reader may notice. And while they may agree with you, they will be turned off by the clear aversion and disdain coming off the page, especially if it’s a protagonist. “Why even bother writing this character if you’re going to make it so obvious you don’t like them?” That might be what goes through their minds. Instead, write them like you would a character you like.

A good example of this is how Vladimir Nabokov treats Humbert Humbert in the novel Lolita. In an interview, Nabokov stated he found Humbert a hateful person for obvious reasons. But he didn’t show his dislike for the character and his predilections in the story. Instead, he writes the novel normally and let’s the readers come to hate him by his actions.

That’s something to keep in mind. Instead of showing your disdain for a vile character, let their actions do the work for you. You can do a lot just by showing a cruel teacher depriving a kid of ice cream or a prison warden manipulating his prisoners to attack each other, rather than by describing them as nasty pieces of shit.

Dolores Umbridge. A great example of a vile character.

You can then supplement that by showing other characters’ reactions to the hated characters for being assholes. JK Rowling, despite her faults, did this quite well when Harry and his friends described characters like Umbridge or Pansy Parkinson and focused on their negative traits. Rowling famously hates those characters, by the way, and made sure they suffered or didn’t get happily-ever-afters in the end.

What if you have to show things through the perspective of the hated character, however? Well, that’s where it can get queasy to write them. Because, as much as you might hate them, you’ll often have to write them as any other character. For instance, l’m writing characters who are neo-Nazis.

Yeah, you read that right. The story I’m working on now is full of neo-Nazis, people who would gladly see me dead for being Jewish (among other things). And I am writing them as I would most other characters. I could write them and focus on their hatred and nasty ideology, and in another story I could get away with that. But for this story, I can’t let them just be stock characters or stereotypes, much as I want to. Instead, I’m trying to show the reader how the characters might see the world. And let’s face it, neo-Nazis are people, and they’re as complicated as any other character. So I should try to write them that way.

That being said, I am going to show just how horrible these people and their toxic ideology can be. And then I’ll take great pleasure in showing what horrors occur to them later in the story. Hey, I’m a Jewish horror author who loves visiting terrors upon his enemies. What do you expect?

So, writing characters you consider vile is more than just making them hateful or showing how much you hate them. It’s a combination of actions, character description, and even writing them in a complex manner. And, of course, making sure they get what’s coming to them if it fits the story. It may make you feel sick to write them that way, but it can also lead to a good story becoming that much better.


On an unrelated note, the anthology I’m helping to produce, That Which Cannot Be Undone, is closing in on forty percent funded on Kickstarter! Not only that, but we’ve added a whole bunch of new perks and have announced some new authors joining the project as well. Some of those authors have even volunteered to name characters after backers and kill them off in style should they back certain limited pledges. Isn’t that cool? You could be a character in another author’s story!

If that, and helping our group produce a kickass horror anthology featuring new stories from me and my friends, you can check out the campaign by clicking the link below.

https://www.kickstarter.com/projects/crackedskullproject1/that-which-cannot-be-undone-an-ohio-horror-anthology

That’s all for now, my Followers of Fear. For those who celebrate, I want to wish you a Merry Christmas. If you need me, I’ll be joining my friend John McClane at Nakatomi Tower for Nakatomi Corp’s annual Christmas party. I hear they tend to go out with a bang every year.

Until next time, Happy Holidays and pleasant nightmares!

Photo by Andrea Piacquadio on Pexels.com

Lately, I’ve been deep into two very different books of horror. The first, which I finished last night, is What One Wouldn’t Do, an anthology of horror stories around the idea of “what wouldn’t you do for…what? Power? Revenge? Love? Etc?” The other is Ghoul by Brian Keene, a coming-of-age horror novel about three boys who discover a ghoul living in the graveyard near their homes. They’re both very good, very different from one another, and both deal in emotional horror.

Emotional horror is horror that relies more on the feelings the story provokes in the reader than a supernatural/paranormal entity or a serial killer or anything like that. And yes, I’m aware that all horror tries to provoke an emotional response in readers. Namely terror and fear. But this is a much more subtle kind of horror. Emotional horror scares you with the situation the characters are in and their responses, particularly their emotional responses, to the situation.

A good example of this is the 2015 movie The Witch. You may have noticed, but the titular witch is actually pretty peripheral to the story. She doesn’t show up except to maybe push events in the story. In total, I think she’s maybe only in the film for three whole minutes, if even that. Rather, the horror of the story is how each character reacts to the witch’s interference in their lives. It starts with the baby being kidnaped, then with the older son disappearing into the woods and then coming back horrifically changed. The kid has an ecstatic vision before dying, which leads to the family to believe they’re being victimized by a witch, who could possibly be one of them. And you’re terrified not by the witch or what could be her supernatural influence on the characters. You’re scared by their paranoia, their heartbreak and distrust, and how quickly things devolve from here, leading to an awful, irreversible decision on the part of the protagonist.

The true horror of this story may not be from the titular monster

This is the kind of horror both What One Wouldn’t Do and Ghoul deal in. Many of the stories in the former deal with supernatural elements, but the horror itself is what drives the characters to commit heinous acts or to make deals with the devil or go through insane challenges, and then seeing the fallout from those decisions. And for the latter, while the titular monster is scary in its way, it’s no Pennywise. Rather, a lot of the horror we experience is through the main characters, twelve-year-old boys who are becoming disillusioned by the world around them through the adults in their lives. It’s honestly heartbreaking to see the adults around them fail them so spectacularly, and one scene in particular was so upsetting, I had to post about it on Facebook and Twitter just to get my emotions out.

So, how do you write these scenes? Honestly, it’s not easy. I’m not sure you can set out to write a story that deliberately tugs at your heartstrings and fills you with the emotions the characters are feeling. It’s kind of like how you can’t write a story around a theme. Instead, you take a story and the theme evolves naturally from your working on it. Only when that theme has revealed itself can you play with it and the story together to bring out the best in both.

That was certainly the case with Cressida, the story I wrote that was published in Into the Deep (click here to check it out if you haven’t yet). While it’s a horror story and a mermaid story, it’s not a horror story about mermaids, though they aren’t the pretty fishtailed supermodels Disney animated, either. Rather, the mermaid is in herself a catalyst for the true horror, which is what the characters do upon encountering a mermaid who shares an uncanny resemblance to a deceased family member of theirs.

But when I set out to write that story, I never intended that the horror would come from the characters’ emotional and psychological reactions. I wrote the story because it sounded like a lot of fun to work on and I made changes to the storyline along the way to better bring out the horror I was discovering. The result is Cressida, which I feel is some of the best work I’ve written yet.

You know, that makes me realize something: in emotional horror, whatever is happening in the plot, be it mermaids, ghouls, necromancy, witches, etc., is often not the main focus of the story (even if it’s in the story’s title). Rather, they’re plot devices, tools to draw out the horror hidden within the characters’ emotional responses.

My story in this anthology didn’t start out as an emotionally-driven horror story. It just ended up that way.

I guess that makes emotional horror a kind of psychological horror.

Anyway, that’s what’s going through my mind at this time. The fact that I was getting into all these stories with similar kinds of horror at the same time got my brain working, so I decided to write it out. I’d love to hear what your thoughts on this subject are. Let’s talk in the comments below.

That’s all for now, my Followers of Fear. I leave for my trip tomorrow, so I likely won’t be around as much as I would otherwise be. However, I’ll be around on Facebook, Twitter and Instagram, so check there for updates if you start to miss me.

Until next time, my Followers of Fear, good night, pleasant nightmares, and there’s only a week till Halloween. Prepare to give yourselves to the dance of terror and to raise the old gods so we can all enjoy their infernal gifts. If you do not, I suggest you run.

Bye!

Some of you may remember that last year, I wrote a blog post about my fascination with Robert Johnson, an early blues singer whose music and mysterious life has led to all sorts of wild stories about him. Some even believe he sold his soul to the Devil at a crossroads to receive his talent. At the time, I was trying to think up a decent story to wrap around Johnson, but hadn’t come up with anything yet.

Well, I did come up with something. However, I only decided to write it recently after I saw a call for an anthology based around a certain theme. A theme I felt the idea for my Johnson story fit very well. Thus, I ordered Up Jump the Devil, the best Robert Johnson biography out there, from the library for a quick reference guide. And after doing my research this afternoon, I spent this evening writing late into the night.

And what do you know? I finished it all in one sitting.

“Window Audience Blues” follows the famous singer around the time his first wife was pregnant with their first child, and what occurred to him while he was away from her. It was an important turning point in his life, and I thought it was the perfect time to tell this story. And I managed to tell it within thirty-six hundred words too. Not sure how I pulled that off, but I’m glad of it.

Now, as to whether or not it’s any good, I’m not sure. I like to think it’s at least entertaining, but I’m probably biased. In any case, I’ve already reached out on the Horror Writers Association Facebook page to see if anyone wants to beta read the story and let me know what they think. With any luck, I’ll get a few people who can give me some good feedback. Not to mention it’s probably going to need a sensitive reading. After all, Robert Johnson was black and I’m white. The last thing I want to do is to accidentally include something racist or otherwise offensive in the story, especially when I just want to tell an interesting story around a most mysterious and legendary singer.

Well, that’s all for now. It might be a while, but if “Window Audience Blues” gets accepted into the anthology I mentioned (or another publication if they don’t accept it), I’ll be sure to let you all know. In the meantime, it’s well past midnight and I need my sleep. I’m working on a mermaid horror story for another anthology (yes, you read that right), so I want to be well-rested for that.

Until next time, my Followers of Fear, good night, pleasant nightmares, and my favorite Robert Johnson song is “I Believe I’ll Dust My Broom.” Check it out if you’ve never given it a listen.

Some time ago, a friend/colleague on Facebook invited friends who enjoy writing to join him for a virtual write-in. Curious, I asked him to include me, and the following Sunday, I logged in with several other writers. And you know what? It proved to be very helpful, at least for me.

So what is a virtual write-in? Well, if you’re unfamiliar with write-ins, they’re when a bunch of writers get together and use the presence of one another to motivate you to write and get words down on paper. It’s also helpful if you need advice from your fellow creatives. A virtual one is one that’s not held in-person, but online.

In this case, we’ve been meeting over Zoom. We log in at a set time by a link provided by the host (my colleague), talk about what we’re going to be working on, and then mute our microphones before trying to write for two hours. At the end, everyone who can jumps back in and talks about how much progress they made.

I’m usually pretty good about getting words on paper (to the point that people joke I’m writing a novel a week or something), but I’ve found these write-ins to be helpful for me. For one thing, having all these other writers writing alongside me, even if they’re not physically nearby, has a psychological effect. I start to think that these other writers are making progress, and that makes me want to make progress. My mind then gets into a frame where it can make progress, and then I do make progress.

And an added benefit to these virtual write-ins is that it allows for safe communication during the pandemic. COVID-19 has made it dangerous to so much as stop by a Starbucks, let alone meet with a bunch of other authors. But these write-ins take out that risk, as well as giving writers who may live far away from the host a chance to participate without a long car or plane ride. And in an age where going grocery shopping is dangerous because the store may let people in who aren’t wearing masks (how irresponsible), that’s a good thing to have.

Finally, these virtual write-ins allow us to make connections in a comfortable environment. Since starting these write-ins, I’ve met a few writers whom I’ve been able to connect and talk work with. Just recently, I had a chat with one of the participants about various aspects of publication after we connected through the write-in. Another gave me some feedback on an essay I wrote that proved helpful during the second draft. And a few are now Facebook friends!

My writing workstation. Which, by the way, is also a comfortable place to meet people during a virtual write-in.

Of course, virtual write-ins aren’t without their drawbacks. Not everyone is able to make every single meeting, sometimes people have to come late or leave early because life is crazy, and sometimes these write-ins aren’t that helpful for some writers. However, if you’re in a good group, you’ll find the other members understanding of your life or your writing style. I know the folks in mine are.

Anyway, these write-ins have been helpful. Hell, I’ve benefited so much, I’m planning one for the Ohio chapter of the Horror Writers Association, possibly one that lasts a good chunk of the day.

And since they’re so helpful, I’m spreading the word about them. Who knows? Maybe if you’ve had trouble lately with writing, getting a couple of your friends together for a virtual write-in might be just what you needed. And if it’s not, at least you’ve discovered another thing that doesn’t help with your writing. Always a plus.

That’s all for now, my Followers of Fear. I’m going to bed now. Hopefully in the morning, I’ll be able to finish the outline of a new story. Hope you all have a happy Fourth of July, even if you don’t live in America.

And until next time, stay safe, pleasant nightmares, and HAMILTON IS AWESOME!!! I hope you have the chance to watch it on Disney+. That movie had me in tears by the end.

You know, I feel like I should’ve written a post like this a while ago. Like, at least a month ago. Oh well, better late than never. I’ve been thinking for a while of what I want to do in terms of writing for 2020. Which is unusual, because while I’m a huge plotter for my stories, I don’t usually plan out goals for an entire year. But I feel like, with a book published and a short story included in an anthology last year, I feel like I should try some new strategies to keep the momentum going. So without further ado, let’s talk my writing goals of 2020.

Finish Toyland

Of course, this was on here. Luckily, I’m already on my way there: as of a few days ago, I’m only six chapters away from finishing Toyland, the Gothic horror novel I’ve been working on since November. Depending on how things play out this year, I’ll probably edit it at some point. After that, perhaps I’ll find a publisher for it. Fingers crossed it goes well (and that a novel approaching ninety thousand words doesn’t intimidate anyone).

Complete the short story collection

Before November and NaNoWriMo, I was putting together a collection of short stories. As of now, there are twelve stories in the as-yet unnamed collection. Being a horror writer though, I want thirteen stories. Good thing I’m already making strides on that goal: I’ve been doing a lot of research for a story I want to write after Toyland‘s done. I think it’ll be somewhere between the length of a novelette and a novella, or ten thousand to sixty thousand words. Hopefully writing it goes well, once I hammer out the plot details.

After that, I’ll hopefully be able to find a publisher who can help me get the stories in tip-top shape. Or maybe I’ll self-publish again. We’ll see how things develop.

Write at least ten short(er) stories

Including the last story for the collection, I want to write at minimum ten stories shorter than a novel. Preferably, they’ll all be short stories, but I know that a few of them will be novelette or novella length (depends on the story, obviously). I would also like to edit most of them within a year, and get at least three or four published in some form or another. Getting a short story in The Binge-Watching Cure II last year was an amazing experience, so I want to see if I can do it again.

And of course, it’s always a good idea to polish your short fiction-writing skills.

Maybe start a new novel

I’ve known for a while what novel I’d like to write after Toyland. However, I think I’ll wait a good while until I write it. Novels are a huge commitment of time and energy, so I want to make sure I’m ready before I try my hand at a new one (and maybe get one or two others edited and/or published).

Grow my audience

I’ve been lucky to grow an audience over 8.5 years of blogging, Facebooking, tweeting, Instagramming, and occasional YouTube videos. But I’m always hoping to grow my audience just a bit more. And while I don’t have any particular numbers I want to reach, I want to draw more people in and maybe get them hooked on my particular brand of weirdness. Especially my fiction.

 

Well, those are my writing goals. Here’s to them going well in the 11.5 months we have left of 2020. I hope you’ll continue to support me during that time, and maybe even read/review my published work if you can.

Until next time, Followers of Fear, pleasant nightmares and WHO LET THE MONSTER KNOWN AS THE DEAD MAN’S STRUGGLE INTO MY BUILDING?! Now I have to either kill it or seal it away. Either way, the cleanup’s going to be exhausting.

What are your writing goals for 2020? Have you made any progress with them so far?

Look at this cover! It’s freaking beautiful!

If any of you checked my Facebook page or my Twitter feed after my last post, I hinted that I might have some good news I would be sharing today or tomorrow. Three years ago, I wrote a story called Car Chasers, which I describe as a mash up of Fast & Furious-style races with a ghost story. About a year and a half ago, I announced that the story had been accepted into an anthology. And last night, that anthology, The Binge-Watching Cure II, was released by Claren Books on Amazon!

I’m very excited to let you know this horror anthology has been released. It’s a rather unique anthology, as every successive story is longer than the one preceding it. In fact, during the submission process, we had to submit our stories based on a certain word length and how close we were to fifteen percent of that word count. I was lucky enough to be considered for the eight thousand word spot, and after some deliberation, Car Chasers was selected as the story!

And after having Rose accepted by Castrum Press a few months previously, seeing this story accepted by Claren Books was a really big deal for me. I was still having some anxiety over the amount of editing I needed to do for Rose, so this was a boost to my confidence.

Where was I? Oh right. The Binge-Watching Cure II‘s stories range from 140 characters (just over the original size of a tweet), to twenty-five thousand words. So if you’re looking for something quick to digest, or something long to chew on, you’ll find it here. And there are some great authors here: Amanda Crum, Nick Youncker, Lana Cooper, Robert E. Stahl, and Armand Rosamilia, among many others.

Also this guy named Rami Ungar. Have you heard of him? Neither have I, but I hear he’s a bit of a weirdo. Hopefully the good kind of weirdo, right?

The only version available right now is the ebook, but the paperback will be out soon enough, so keep checking back to the Amazon page if paperback is more your jam. I’ll include the links below. And if you do get the book and read it, please consider leaving a review online where you can. Not just because we love to hear your feedback, but because reviews help more people find the anthology and get them to read it, which keeps the cycle going, as well as encourages Claren Books to put together and release more anthologies like this one.

Also, I’m hoping director James Wan, known for both Furious 7 and the Conjuring movies, will somehow come across the anthology, read Car Chasers, and want to adapt it. I doubt it will happen, but I can dream and encourage, right?

Anyway, thank you to Bill Adler Jr. and Sarah Doebereiner, as well as the rest of the team at Claren Books, for letting me be part of this anthology. And thank you to the other authors whose company I find myself with in The Binge-Watching Cure II. It’s an honor to join you.

And thank you, Followers of Fear. I hope you check out the book, and let me know what you think. And thank you for your continued support. One of the reasons I keep writing is because you keep supporting me, and I’m so grateful for that.

That’s all for now. I’m off to start a new chapter of Toyland, make dinner, bring in Shabbat and the latest night of Hanukkah, and chill out with some TV. Not necessarily in that order. Until next time, Shabbat Shalom and pleasant nightmares.

Link for The Binge-Watching Cure II.

 

I made a little design for this year. It’s how you can tell I’m serious.

Recently I announced the subject of my next novel/my NaNoWriMo project, Toyland. And with November 1st fast approaching, I thought I’d go into the novel a bit more before I start posting once a week about my progress. Plus, I’ve had two reviews in the past week and possibly two tomorrow, depending on how close to my territory Joker lands. Gotta break things up with some variety or I just don’t feel right.

First, let’s go a bit more into what Toyland is actually about. As I said before, Toyland is a Gothic horror novel taking place in a boarding school in southern Ohio. The protagonist’s name is Mason Prather, a teenager who enjoys anime, wants to be a lawyer someday, and is the stepson of the boarding school’s headmistress. However, the autumn semester of his sophomore year proves challenging in many ways, and not just academically. Odd occurrences keep popping up at school, and people are either getting hurt or in danger of getting hurt. All this seems to emanate from a strange girl with dark hair seen around campus by Mason and his friends, as well as from a children’s book Mason finds in the school library.

I’ll give you three guesses what the name of that book is, and the first two don’t count.

Next, let’s talk about researching this novel, because that was a lot of fun. Looking back, I’m not sue when I first settled on doing this book, let alone for NaNoWriMo (curse you, slippery memory!), but I’ve definitely been becoming more familiar with Gothic fiction and its trappings for at least a year. Some of you may remember my post from last summer on what Gothic fiction is, and I’ve continued reading Gothic stories since then, including The Haunting of Hill House by Shirley Jackson, Hell House by Richard Matheson, and rereading The Shining by Stephen King this past winter.

Yeah, lots of fun research that felt more like play at times. But once I decided to work on Toyland next, I started taking in a different kind of media: anime. To be specific, I watched the anime Puella Magi Madoka Magica, Princess Tutu, and Ringing Bell (I also tried to get Made in Abyss, but it’s not streaming anywhere, and I didn’t want to shell out for the Blu-Ray). There are two reasons why I chose to watch these anime as research, but I can only go into one without giving away spoilers. Now these anime, especially the first two, are known for their dark and surreal imagery (especially Madoka). Imagery that’s supposed to be pleasant to the eye but instead comes off as dark, strange and surreal are going to be big parts of Toyland, so I felt watching these shows would be good research.

That, and you can’t go wrong with watching these anime. They’re popular and have even won awards.

They’ll probably show up in an anime recommendation post at some point.

And now that I’ve watched all those series, as well as researched different styles of architecture for the school (I’m going with Queen Anne revival) and have watched a film I will never watch again or let my kids watch, I think I’m ready for November.

Well, almost ready. The other night after reviewing the outline and posting on Facebook and Twitter that I hadn’t “found any plot holes,” I may have found a plot hole. And I’m not sure how to fix it. I hate plot holes in my stories. I spend hours making sure my stories don’t have any (or many). So I’m at the drawing board, looking for fixes or work-arounds. Hopefully before November, something pops up.

Well, if you need me, I’ll be sleeping off my exhaustion from the past few days. Until next time, Followers of Fear, pleasant nightmares.

Quite recently, Rose received its sixteenth review on Amazon’s US site. This is a big deal for me, because the only other book I’ve published with that many reviews is the first book I ever published, The Quiet Game: Five Tales to Chill Your Bones. Guess how long it took for that one to get that many reviews?

Six years.

Why did it take so long for The Quiet Game to get that many reviews, when Rose was able to do it in less than two months? There are a number of factors at play, in my opinion. My writing has vastly improved since 2013, and my audience across different platforms has grown as well. But the big difference, if I’m being honest, is my marketing plan. Unlike my previous works, I had an actual marketing plan in place when I published Rose. And it seems to have worked pretty well so far.

Given that, I thought I’d share what I’ve learned from having an actual plan in place. And given all the lessons to impart, it’ll probably take a few posts (hence the “Part 1” in the post’s title). Hell, sponsoring a YouTube video will probably take up its own post. But if it helps a promising author with a new book coming out from making the same mistakes as I did, then it’ll be worth it.

So without further ado, let’s go over some essentials for having a marketing plan.

Rose wouldn’t be doing as well as it is without a marketing plan.

First, don’t expect your book to just take off without putting in any work. I know it’s tempting, after all the writing and editing and either finding a publisher to work with or putting in the time, effort and even cash to self-publish, to just sit back and hope that word of mouth will be enough. You may do a couple of blog posts, some boosted Facebook ads, and a friend’s podcast, but in your mind, the reviews and good word of your friends, family and some blog followers will be enough. Eventually, more and more people will discover your story and things will snowball from there and your book is doing a steady business with a few new reviews every month and you suddenly have a little extra spending money.

In my experience, that doesn’t work. I used that approach for the first four of my books, and three of those still have less than ten reviews on Amazon. Books rarely, if ever, snowball like we dream. These days, you need a detailed plan to get people interested in your book, and that requires work. It requires research, identifying places to send your book for reviews or promotion, talking to people and places (e.g. bookstores) that might be interested in what you’re published, maybe even making new business cards or bookmarks. Anything that can get your book noticed and get readers interested.

In other words, expect the work to keep on going long after your book is released to the public. If you want the public to give a damn about your book, that is.

Second, know your niche. Companies like Coca-Cola, no matter how they market, can afford to market it to thousands of random people. They’re Coca-Cola, they can afford it. You, however, can’t afford it. After all, your book is a particular type of story. So what do you do? You figure what audience you’re aiming to get reading your books, and you try to stick to that. Know what language in an ad or in a description would entice for them. What kind of mood are you trying to convey? Are they more likely to be pulled in by mentions of the grotesque and macabre, or by descriptions of beautiful men and women and scenic locales?

This seems like common sense, but you’d be surprised how easy it is to forget. More than once I’ve tried to interest people in my stories who are more fans of Parks & Rec or Ten Things I Hate About You than serial killers or the demonic. Sure, occasionally you find people who step out of their comfort zones and will read your story, but they’re a minority.

So, identify your niche and what’s likely to get them interested. You’ll save yourself a lot of trouble (and a few business cards) if you do.

And third, talk to your network. I’m not saying ask every Facebook friend to read your book. That doesn’t work, believe me. But most likely you know other authors whom you can ask for tips. They probably know quite a bit about finding your audience and getting them interested, or where to send your book for a possible review, or a hundred other ways to market your story.

And even if you don’t know other authors, there’s likely someone in your circle who knows a bit about business or marketing. After Rose was accepted for publication, I actually called up and met with a friend who’s been involved with a number of successful start-ups. He gave me some solid advice for reaching readers which I tried to keep in mind when I started the marketing machine for Rose.

No matter who you work with though, make sure to take down notes so you can refer back to them later. After all, it may take a long time between when you ask and when the book gets out there. Believe me, I know (fifteen months between acceptance and release).

Write advice down, or there’s a chance what you’ll learn will be forgotten later on.

So now this post is getting a bit long, I think I’ll cut it off here. Suffice to say, before you even start the marketing, there’s a lot of things to keep in mind and to work on. However, they’re part of a successful start to getting your book noticed by more people than your mother and a few friends. And once you have those down, you’ll have the start to your marketing plan.

That’s all for Part 1 of this series. Next time I’ll talk about more concrete tactics. In the meantime, you have until October 16th to submit questions to ramiungar@ramiungarthewriter.com for an AMA in honor of this blog’s eighth anniversary. Ask me (almost) anything about writing, horror, Rose, or myself and if I get enough responses, I’ll be happy to answer them in a special blog post.

And if any of this gets you interested in reading Rose, I’ll include the links below. And if you do read the book, let me know what you think. Positive or negative, I love reviews and it helps me in the long run.

Until next time, Followers of Fear, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada