Writers–especially those aiming to make writing their full-time job someday–have it rough. Not only do we have to figure out how to write stories, how to edit them, and how to get them published, but we have to figure out the marketing angle so people actually read our work once we publish it. And that part can be trickier than even putting two sentences together.
I might have mentioned, but in the wake of Hannah coming out in less than three months, and on the advice of my publishing company, I’ve changed my marketing strategy for new books coming out. Prior, it was something along the lines of “get the mentions out there, but don’t inundate. You don’t want to annoy people.” Now, it’s closer to “Inundate! Inundate! Inundate!”
Well, maybe that’s an exaggeration. I’m definitely increasing the number of ads and mentions I put out on my social media. I’m also doing a giveaway (more on that below), telling as many people in person I can, putting out more Hannah-themed YouTube videos (BTW, check out my channel), and reaching out to as many BookTube channels and podcasts as possible.
I’m also trying, per my publisher’s advice, to show how excited and enthusiastic I am for this book and for people to read it. You know, as opposed to sounding like, “Buy! Buy! Buy!”
And I am. Enthusiastic and excited, that is. I’m so glad that this book and these stories are coming out! I’m so looking forward to hearing what people are going to say what the ebook is out, and the possibility of a paperback and even an audio book if the ebook does well! I can’t wait to hear if the stories give people nightmares, and taking photos of people who have copies of the book (I’m hoping I can get some with their e-readers if it takes a while to get to paperback status)! And I’m looking forward to celebrating with friends and family when the book comes out.
But with posts nearly every day, especially on Facebook and Twitter, I can’t help but feel that I’m spamming the platforms. And it’s hard to tell on which platforms I’m having any sort of success. You can tell on most of them how many people see your posts, as well as how many people like, comment, and share them, but clicking on links or getting sales is almost impossible to tell.
Some days, it’s easy to feel like I’m shouting into the void of cyberspace and somehow isolating myself further, rather than bringing people closer to me. Let alone potential readers.
Still, I got to try. And while I’m trying, I’m trying to increase my enthusiasm and my love for these stories to the people seeing my posts. With any luck, something will pan out and more people will want to read the book. And that would make me happiest of all.
That being said, if anyone has any advice to help me get this book to readers, I’m all ears. Every little bit helps. Thanks in advance!
Speaking of Hannah, there’s still some time between now and the 14th. If you would like to win a signed copy of my first collection, The Quiet Game: Five Tales to Chill Your Bones, all you need to do is preorder a copy of Hannah and Other Stories. And if you then send me proof of your preorder at ramiungar@ramiungarthewriter.com, you’ll be entered to win said copy. The winner will be announced on the 17th.
That’s all for now, my Followers of Fear. Until next time, good night and pleasant nightmares!
Rami Ungar The Writer 
I think you’re doing a great job, Rami. You convinced me to buy a copy.:-)
Thanks, Vera. Still, I feel like I could be doing more. Or doing things more effectively. Especially when it comes to efforts like the giveaway or posting ads online.