Posts Tagged ‘marketing’

Quite recently, Rose received its sixteenth review on Amazon’s US site. This is a big deal for me, because the only other book I’ve published with that many reviews is the first book I ever published, The Quiet Game: Five Tales to Chill Your Bones. Guess how long it took for that one to get that many reviews?

Six years.

Why did it take so long for The Quiet Game to get that many reviews, when Rose was able to do it in less than two months? There are a number of factors at play, in my opinion. My writing has vastly improved since 2013, and my audience across different platforms has grown as well. But the big difference, if I’m being honest, is my marketing plan. Unlike my previous works, I had an actual marketing plan in place when I published Rose. And it seems to have worked pretty well so far.

Given that, I thought I’d share what I’ve learned from having an actual plan in place. And given all the lessons to impart, it’ll probably take a few posts (hence the “Part 1” in the post’s title). Hell, sponsoring a YouTube video will probably take up its own post. But if it helps a promising author with a new book coming out from making the same mistakes as I did, then it’ll be worth it.

So without further ado, let’s go over some essentials for having a marketing plan.

Rose wouldn’t be doing as well as it is without a marketing plan.

First, don’t expect your book to just take off without putting in any work. I know it’s tempting, after all the writing and editing and either finding a publisher to work with or putting in the time, effort and even cash, to just sit back and hope that word of mouth will be enough. You may do a couple of blog posts, some boosted Facebook ads, and a friend’s podcast, but in your mind, the reviews and good word of your friends, family and some blog followers will be enough. Eventually, more and more people will discover your story and things will snowball from there and your book is doing a steady business with a few new reviews on your month and you suddenly have a little extra spending money.

In my experience, that doesn’t work. I used that approach for the first four of my books, and three of those still have less than ten reviews on Amazon. Books rarely, if ever, snowball like we dream. These days, you need a detailed plan to get people interested in your book, and that requires work. It requires research, identifying places to send your book for reviews or promotion, talking to people and places (e.g. bookstores) that might be interested in what you’re published, maybe even making new business cards or bookmarks. Anything that can get your book noticed and get reades interested.

In other words, expect the work to keep on going long after your book is released to the public. If you want the public to give a damn about your book, that is.

Second, know your niche. Companies like Coca-Cola, no matter how they market, can afford to market it to thousands of random people. They’re Coca-Cola, they can afford it. You, however, can’t afford it. After all, your book is a particular type of story. So what do you do? You figure what audience you’re aiming to get reading your books, and you try to stick to that. Know what language in an ad or in a description would entice for them. What kind of mood are you trying to convey? Are they more likely to be pulled in by mentions of the grotesque and macabre, or by descriptions of beautiful men and women and scenic locales?

This seems like common sense, but you’d be surprised how easy it is to forget. More than once I’ve tried to interest people in my stories who are more fans of Parks & Rec or Ten Things I Hate About You than serial killers or the demonic. Sure, occasionally you find people who step out of their comfort zones and will read your story, but they’re a minority.

So, identify your niche and what’s likely to get them interested. You’ll save yourself a lot of trouble (and a few business cards) if you do.

And third, talk to your network. I’m not saying ask every Facebook friend to read your book. That doesn’t work, believe me. But most likely you know other authors whom you can ask for tips. They probably know quite a bit about finding your audience and getting them interested, or where to send your book for a possible review, or a hundred other ways to market your story.

And even if you don’t know other authors, there’s likely someone in your circle who knows a bit about business or marketing. After Rose was accepted for publication, I actually called up and met with a friend who’s been involved with a number of successful start-ups. He gave me some solid advice for reaching readers which I tried to keep in mind when I started the marketing machine for Rose.

No matter who you work with though, make sure to take down notes so you can refer back to them later. After all, it may take a long time between when you ask and when the book gets out there. Believe me, I know (fifteen months between acceptance and release).

Write advice down, or there’s a chance what you’ll learn will be forgotten later on.

So now this post is getting a bit long, I think I’ll cut it off here. Suffice to say, before you even start the marketing, there’s a lot of things to keep in mind and to work on. However, they’re part of a successful start to getting your book noticed by more people than your mother and a few friends. And once you have those down, you’ll have the start to your marketing plan.

That’s all for Part 1 of this series. Next time I’ll talk about more concrete tactics. In the meantime, you have until October 16th to submit questions to ramiungar@ramiungarthewriter.com for an AMA in honor of this blog’s eighth anniversary. Ask me (almost) anything about writing, horror, Rose, or myself and if I get enough responses, I’ll be happy to answer them in a special blog post.

And if any of this gets you interested in reading Rose, I’ll include the links below. And if you do read the book, let me know what you think. Positive or negative, I love reviews and it helps me in the long run.

Until next time, Followers of Fear, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

Advertisements

It’s Sunday, July 21st, 2019. Exactly a month since Rose was released to the world. And wow, what a month it has been!

So for those of you who don’t know (and for those who do, feel free to skip ahead), Rose is my fantasy-horror novel, and my first with a publisher. The novel’s description goes like this:

Rose Taggert awakens in a greenhouse with no clear memory of the past two years and, to her horror, finds her body transformed into an unrecognizable form.

Paris Kuyper has convinced Rose that they are lovers and as Paris could not bear for her to die, he has used an ancient and dark magic to save her from certain death.

But the dark magic Paris has used comes at a price. A price which a terrible demon is determined to extract from Rose.

As Rose struggles to understand what is happening to her, she must navigate Paris’s lies and secrets; secrets that Paris will do anything to protect.

I’m still in a giddy state over the novel being out. I started it as a thesis project in college, and while I always thought it had potential, there were several moments where I was sure it was a crap novel and wasn’t going to go anywhere. This was especially true when I did the first round of edits after Castrum Press accepted the novel, and I realized just how much editing and rewriting I had to do.

Thankfully, Rose seems to be doing well now that it’s out. A lot of people have called it “twisty,” “exciting” and “hard to put down.” One guy at work even said he can visualize a movie version (I wish). It makes me glad that I stuck with the book.

And that I came up with an actual marketing plan with this book before it was released. Seriously, I wish I knew how important those were before I self-published my other books. Oh well, at least I know now.

Anyway, if you want to check out Rose, I’ll include the links below. And if you do get a copy, please let me know what you think. Positive or negative, I love feedback and reviews, and they help me out in the long run.

And for those who’ve already read and even posted reviews of Rose, thank you so much. Your support is not only helping me reach more readers, but keeps me going and makes me want to write even more. With time, I hope I can follow the book up with plenty more stories for you to enjoy. But for now, thank you. You have my gratitude for helping me make this dream come true.

That’s all for now, my Followers of Fear. Until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

As much as we make jokes about it, young adult fiction, or YA, is a massive and popular genre. Over ten-thousand YA books were released in 2012, read by both the targeted demographic, teens, and by an increasing number of adults. And among horror, there are writers who specialize in YA horror. But that leaves a question: when is a horror story a YA horror story? Does it have to star a teen or teens? Or is there something more to it?

I ask this because I have a project for National Novel Writing Month in November where nearly the whole cast are teenagers. And while I have nothing against YA or those who write/enjoy it (the amount of anime and manga I consume is primarily aimed at teens, which says something), it’s not a label I think this story should be given.

If you ask most authors and fans (and believe me, I have), YA fiction is usually defined as having teen protagonists and including themes prevalent around the teen years: first love, friendship, identity, and growing up. By that definition, many horror novels could be considered YA, even though they’ve traditionally been aimed at adults. A good example is Carrie by Stephen King. It fits both requirements–teens are prominent in the novel, and themes such as bullying and inclusion, first love, and becoming an adult are all present in the novel.

I even asked in one of my Facebook groups if other authors considered Carrie YA. I got over fifty responses in the course of a week, and it was divided almost evenly down the line. And while the opinion was split, many people admitted they or their children read it as teenagers. I myself read Carrie as a teen. So is it YA fiction then, like the Cirque du Freak books and last year’s bestseller The Sawkill Girls? And are other novels with teens in the lead role to be considered YA?

Well, here’s the thing: the above definition doesn’t include something very important that has to come into consideration. What is that? Marketing. Who is the book being marketed to? Marketing has always played a part in categorizing what is called YA and what isn’t. In fact, the demographic of YA fiction (it’s not a genre, no matter how much we think of it as one), was first defined by librarians in the early half of the 20th century who wanted to know which books were being read by the newly-defined teen demographic and why. It was later picked up by publishers when they realized how they could increase their sales by marketing certain stories to the 12-18 age group.*

So while Carrie has always been popular among teens, it was and has always been marketed at adults, as have all of King’s books. And that’s because King wrote it for adults, not for teens. Meanwhile, books like the Cirque du Freak series were always aimed at the teen demographic, from early writing stages to their eventual publication and marketing.

And that’s what we need to answer my earlier question: if my NaNoWriMo project has a teen cast and incorporates certain themes relevant to teens, is it YA? While I’m sure, if it gets published, some will categorize it as YA horror, I write for an adult audience. Everything from what I include in the story (including possible sex scenes) to just the word choices and the explorations of characters’ thoughts and feelings is through an adult lens.  YA, it is not.

So while a story may include teens prominently in the cast and feature themes and content relevant to teenagers, unless it’s written and later marketed for teens, it can’t necessarily be called YA fiction. Many may still slap the label “YA” on a story given its content, and they have every right to do so, if they feel that story fits their definition of YA fiction. But the intention of the story’s author will be the ultimate decisive requirement, whether in horror or any other genre.

Well, that’s all for now, my Followers of Fear. Thanks for reading this little piece I wrote just to get my thoughts out on this subject before I started writing in November. But tell me, what are you thoughts on the subject? What makes a story, horror or otherwise, YA? Let’s discuss.

Until next time, pleasant nightmares.

And look, I went an entire post without once mentioning Rose. I consider that an accomplishment–oh dammit!

*Thank you Lindsay Ellis for helping me research this article with a great YouTube video.

Last night, I did some writing. And while that statement on its own might not be the most groundbreaking thing I’ve ever written on this blog, it was important for me. As you know, since early June, I’ve been consumed with the editing, publishing and marketing of Rose, as well as editing some other stories (but I won’t go into that right now). In fact, I’m still working on that last bit! I’ve been doing a lot every day to make sure people are reading the book. Just today, I’ve probably sent about ten emails related to the novel!*

Add in my day job, taking care of myself, sleeping and making sure I’m relaxed enough in the evenings not to go on a killing spree the next day, and I’ve had very little time to devote to new projects. I tried a week or two ago to do some work on a new short story, but it didn’t go as well as I would have hoped. I blame that on the story being existential horror, and I’m in too bright a state of mind these days to write that sort of horror well.

But last night, I was able to get back into the swing of things and get a significant number of words down on paper on a novelette I’ve been wanting to rewrite since 2015 but haven’t done since then (yeah, I can go for years without working on a story if I think I need more time before I work on it again). And I think part of the reason I was able to get so much of the story written in a single sitting, other than a glass of beer, was that I was able to put myself back in the mood to write after such a long hiatus.

The first thing I did while writing last night was make sure my writing space–aka my desk and where I take most of my meals–had everything I normally used to write. I had my laptop in front of me, with the story and the outline for it in front of me. I had something to drink–usually tea with honey but last night beer–and some mints nearby, as well as whatever music I’m in the mood for playing on iTunes (these days, it’s classical). And I had some incense burning by the Cthulhu statue. That helped me really get me in the mood for writing, because those are all things I associate with and use while writing. Just having them all there, especially after such a long break from doing any real writing, made a huge difference.

There’s a perverse pleasure in lighting incense in front of a Cthulhu statue that makes you want to write horror, don’t you think?

Another thing that really helped was that I had the right story to work on. I think this story, which I expect to end up being a novelette between ten and twenty-thousand words, was perfect because it was simple and easy to work on. I won’t go into details at this point about it’s plot (though I will tell you this YouTube video I’ve linked to is a hint as to the subject matter), but it’s not a complicated story. It’s not dealing with any deep themes like the fragility of the human mind, or requires extensive research. It’s just a simple story about a supernatural force affecting the lives of a bunch of teenagers.

But that’s the beauty of it. By not giving myself a really challenging story, I’m easing myself back into writing. I’m getting back the motivation to write after so long away. And it works. Because the last thing you need after getting one of the most challenging stories you’ve ever written published and then doing everything to market it is something just as hard or maybe even more so, right? No, you need an easy story to get back into it.

With both of these factors working for me, I was able to get a ton of writing done, and maybe even get some more done this week. And after that? I don’t know. I have a few ideas. But at least I know I’ll have an easier time writing now that I’ve eased myself back into it.

Anyway, that’s all for now, my Followers of Fear. I’ll probably have a new post about effective horror writing out in the next week or so, so keep an eye out for it. Until then, pleasant nightmares!

*And speaking of Rose, I think all that marketing work is…well, working. Amazon finally got both pages for the ebook and paperback linked, and the page lists the novel as a 4.5 out of 5 based on six reviews. In addition, Amazon Canada has the book rated as a 5-star and Amazon UK has it rated as a 4-star (both based on only one review each, but it’s a start. They also list the American reviews, but don’t list them for whatever reason). And on Goodreads, Rose is rocking a rating of 4.2 out of 5 based on 5 ratings and 4 reviews, and has nearly thirty people listed as having the book on their TBR list.

Not trying to brag, I’m just stating this is really good news and possibly bodes at more good things to come. Fingers crossed!

Are you annoyed with me mentioning Rose yet? You’re not? Well, that’s a first. They’ve already told me to curtail talking about it at work. I guess it’s a good thing I’m on vacation, then. Now I can crow about it from the rooftops!

So if you have no idea what I’m talking about for whatever reason, my fantasy-horror novel Rose is set to be published three weeks from today, on June 21st, 2019, by Castrum Press. Here’s the description I’ve been using lately (subject to change depending on feedback from my publisher):

When Rose Taggert wakes up in a greenhouse, the past two years missing from her memory, she has no idea what is in store for her. Her body changes, transfigured into a new, plant-like form by Paris Kuyper, a student and her self-proclaimed lover who used an ancient family grimoire to save Rose’s life. While Rose is at first willing to trust Paris and work with him to recover her memories and the supposed love they shared, it soon becomes clear her lover is not all he seems. In a short time, she decides to put love and memories aside in favor of survival.

But a rose may be defenseless when a storm surrounds it. And Rose may only be able to stand for so long against the forces swirling around her.

I love that word, “grimoire.” There’s a power in it. I should use it more often, but it’s so hard to insert into daily conversation!

Anywho, things should move pretty quickly from here. Starting Sunday or Monday, I’ll be neck-deep in the final edits for the novel. The final cover art and font will also likely be finalized pretty soon, and links on Amazon and other sites will also go up for anyone who wants to preorder a copy. And of course, this marketing machine I’ve set up will be working. If I’m lucky, word will spread far and wide enough to get enough people interested in Rose.

And I’d be very happy if people did read and enjoy the book. I’ve been working on this thing since it was a college thesis, and in the nearly five years since I first started writing the book, it’s gone through so many changes and revisions. To see all that hard work pay off would be a dream come true.

And in the meantime, if you’d be interested in getting an advanced electronic copy of Rose, then we’ll be taking advanced readers up until June 7th. Just send me an email at ramiungar@ramiungarthewriter.com, and I’ll add your name to the list. All I ask in return is that you read the book and consider posting a review after the release date. Thanks, and I look forward to hearing from you.

That’s all for now, my Followers of Fear. Hopefully my next post on the book involves cover art. Until next time, pleasant nightmares!

I’ve got another article from Self-Published Authors Helping Other Authors for your perusal. This one is “The Elevator Pitch: Telling People About Your Book in One Sentence.” And that’s really what it’s all about: how to get people interested in reading your books with a single sentence. I learned how to use elevator pitches when I was searching for a job, and it’s actually pretty handy in a number of other situations, including book promotion. You’d be surprised how many people have shown an interest in Rose after hearing my elevator pitch for the book.

If you have a chance to check out the article, please do and let me know what you think. And if you like what you read, make sure to read the other articles on the site. Self-Published Authors Helping Other Authors is a great resource for authors looking to write, edit, publish, and market their stories efficiently and economically. I should know, I’m not just a contributor, I’m also a reader.

That’s all for now, my Followers of Fear. And I hope it’s the last post for a while. I’ve got a lot of editing to do, so I’m going to get on that. And as much as I love you guys, I really need to focus on that. Don’t worry though; I’m planning on having a new review out on Saturday at the latest.

Until next time, pleasant nightmares.

I’ve just released my latest article on Self-Published Authors Helping Other Authors. This time around, it’s What is a Mary Sue, and When Can You Actually Apply the Term to a Character (damn, that’s a mouthful). It’s an essay on the Mary Sue character trope, which is honestly one you want to avoid at all costs if you can help it. And in discussing the character, I hope I teach people to do just that. If you’re an author and you get a chance, take a look and see if you’ve ever written a Mary Sue character. Even if you haven’t or don’t write fiction at all, you may find the article illuminating.

And if you like what you see, consider reading the rest of the blog. Self-Published Authors Helping Other Authors is a great site for all authors, no matter their background or experience, to learn tips on writing, editing, publishing, and marketing on their own. Written by myself and other dedicated contributors, you’ll surely find it helpful for all sorts of projects. Believe me, I know from personal experience.

That’s all for now, my Followers of Fear. I hope to have another article or two out this week, so keep an eye out for them. Until next time, pleasant nightmares.