If you’ve been on the Internet lately, you’ve probably heard of Momo and seen the photo associated with her/it. For those who haven’t, Momo is an Internet urban legend that, like Slender Man before her, has gained a sort of life on and off the Internet. Supposedly, she’s a woman or entity you contact or she contacts you online and threatens you and taunts you, predicting your death and encouraging you to do increasingly dangerous tasks and dares, including committing suicide (this latter part is known as the Momo Challenge). Most photos that pop up when you search her are of a woman with bug eyes, long stringy hair and a beaklike mouth. This is actually a 2016 statue from a Japanese artist named Keisuke Aisawa depicting an ubume, or the spirit of a woman who died in childbirth.
Over the past several months, normal people and YouTube personalities have said to have found Momo’s contact information for apps like WhatsApp and posted videos/screenshots of their conversations (not sure if those are faked, though they are creepy). Parents have also reported their children coming across videos of/about Momo on YouTube and YouTube Kids, traumatizing them and causing YouTube a lot of trouble (this is what happens when you have imperfect algorithms and AI that can’t actually examine video content for appropriateness or guideline violations). And rumors of deaths around the world supposedly caused by Momo (though no official police statements have definitively named Momo in any way to the case). This caused parent groups, celebrities, and Internet safety organizations to warn the public about Momo, saying she could pose a real threat to children and teens, and encouraging Internet safety.
Nowadays, any numbers/accounts associated with Momo are reported inactive and people are starting to realize this is just another Internet monster going around and getting a lot of attention. In other words, more hoax than horror (unless people are posing as Momo online, in which case I hope they can be traced and turned into the police). Still, parents and many others are concerned, and it’s not hard to see why.
So what made Momo so popular?
Well, a couple of factors. Like Slender Man before her, Momo is a modern, Internet incarnation of the boogeyman figures and demons that have haunted humanity’s dreams since the cave dwellings. She is an entity, a witch or demon who tempts or influences people, particularly vulnerable children, to harm. We’ve seen this before with Lilith and succubi, various demons across different cultures, and Krampus, among others. As time and technology have changed, so have our fears and the forms and ways our demons target us, the Internet being the newest way, both as a way to reach people and as a way to spread the word.
There’s also the photo of Momo, which as I said is a statue of Japanese artist Keisuke Aisawa’s conception of an ubume. However the photo itself got associated with the Momo character, it fulfills a lot of the same visual requirements to make it an effective creepypasta image. For one thing, it’s human-like, but distinctly inhuman. This matches up with the theory of the uncanny valley, which states that the further something moves away from being human, the less we are able to identify it as human. At a certain point between human and inhuman, images or objects will enter the “uncanny valley,” where we can’t identify it as human or inhuman and we react with anxiety. Momo’s exaggerated features put her squarely in that valley.
That, and she’s very meme-able. In the time she’s entered the public consciousness, Momo videos, images, artwork, and stories have popped up all over the Internet, ranging from the creepy to the funny. Hell, I even made some Momo imagery. Look.
Like it? It’s me using a filter on my phone. And it was easy to make. So imagine how easy it is for other people to take Momo’s iconic look and put their own spin on it. As I said, instantly meme-able.
But there’s one more reason why Momo’s become so popular, and in this way she’s out-paced Slender Man. You see, Slender Man is specified as an impersonal entity who mainly sticks to forests. Outside of the movie, he doesn’t really rely on the Internet to do what he does to people (though the Internet has been great for his career). Momo on the other hand, while her exact nature is up for debate, is much more human than Slender Man. Her picture has features, she uses the human tool of the Internet, and she attacks us in a personal, psychological way.
Even worse, she can be anyone, and we sense that on some level. We get that beyond the inhuman picture, there’s a human intelligence trying to traumatize and harm us. It could be the elementary school teacher, the kid delivering newspapers to the neighborhood, your local politician, your neighbor, the PTA mom, the college student looking for a thrill that doesn’t come from a needle. She’s the avatar of how you really can’t trust anyone on the Internet and can never really know what their intentions are with you. And isn’t being unable to trust your fellow humans the scariest thing of all?
Obviously, I condemn anyone using the Momo persona to cause harm to others. And I would remind everyone that Momo is a fictional character birthed on the Internet, and shouldn’t be taken seriously.
Momo has given me an idea for a story. I look forward to getting it written.
But all that being said, it’s no wonder she went viral like she did. She embodies several types of fears in one persona and image, horrifying and fascinating us all at once. It’s fascinated me to the point that I’ve been inspired to write a story. Not about Momo, but a character like her, one born on the Internet that becomes so viral it takes on a life of its own. I think Slender Man and Momo are only the first of a long line of these sort of entities, and I would like to give my own thoughts on the character type through the best medium at my disposal. I hope it turns out well.
And while I still have your attention, I’m still looking for eARC readers for my novel Rose. For those unaware, this is the story of a young woman who starts turning into a plant creature (and that’s just the start of her problems). If you would like to get an advanced electronic copy, send an email to ramiungar@ramiungarthewriter.com and I’ll put you on the list. All I ask is you consider posting a review on or after the release date. Thanks, and I look forward to hearing from you.
Good night, my Followers of Fear. Pleasant (possibly Momo-filled) nightmares.
Rami Ungar The Writer 