Posts Tagged ‘Amazon’

Quite recently, Rose received its sixteenth review on Amazon’s US site. This is a big deal for me, because the only other book I’ve published with that many reviews is the first book I ever published, The Quiet Game: Five Tales to Chill Your Bones. Guess how long it took for that one to get that many reviews?

Six years.

Why did it take so long for The Quiet Game to get that many reviews, when Rose was able to do it in less than two months? There are a number of factors at play, in my opinion. My writing has vastly improved since 2013, and my audience across different platforms has grown as well. But the big difference, if I’m being honest, is my marketing plan. Unlike my previous works, I had an actual marketing plan in place when I published Rose. And it seems to have worked pretty well so far.

Given that, I thought I’d share what I’ve learned from having an actual plan in place. And given all the lessons to impart, it’ll probably take a few posts (hence the “Part 1” in the post’s title). Hell, sponsoring a YouTube video will probably take up its own post. But if it helps a promising author with a new book coming out from making the same mistakes as I did, then it’ll be worth it.

So without further ado, let’s go over some essentials for having a marketing plan.

Rose wouldn’t be doing as well as it is without a marketing plan.

First, don’t expect your book to just take off without putting in any work. I know it’s tempting, after all the writing and editing and either finding a publisher to work with or putting in the time, effort and even cash, to just sit back and hope that word of mouth will be enough. You may do a couple of blog posts, some boosted Facebook ads, and a friend’s podcast, but in your mind, the reviews and good word of your friends, family and some blog followers will be enough. Eventually, more and more people will discover your story and things will snowball from there and your book is doing a steady business with a few new reviews on your month and you suddenly have a little extra spending money.

In my experience, that doesn’t work. I used that approach for the first four of my books, and three of those still have less than ten reviews on Amazon. Books rarely, if ever, snowball like we dream. These days, you need a detailed plan to get people interested in your book, and that requires work. It requires research, identifying places to send your book for reviews or promotion, talking to people and places (e.g. bookstores) that might be interested in what you’re published, maybe even making new business cards or bookmarks. Anything that can get your book noticed and get reades interested.

In other words, expect the work to keep on going long after your book is released to the public. If you want the public to give a damn about your book, that is.

Second, know your niche. Companies like Coca-Cola, no matter how they market, can afford to market it to thousands of random people. They’re Coca-Cola, they can afford it. You, however, can’t afford it. After all, your book is a particular type of story. So what do you do? You figure what audience you’re aiming to get reading your books, and you try to stick to that. Know what language in an ad or in a description would entice for them. What kind of mood are you trying to convey? Are they more likely to be pulled in by mentions of the grotesque and macabre, or by descriptions of beautiful men and women and scenic locales?

This seems like common sense, but you’d be surprised how easy it is to forget. More than once I’ve tried to interest people in my stories who are more fans of Parks & Rec or Ten Things I Hate About You than serial killers or the demonic. Sure, occasionally you find people who step out of their comfort zones and will read your story, but they’re a minority.

So, identify your niche and what’s likely to get them interested. You’ll save yourself a lot of trouble (and a few business cards) if you do.

And third, talk to your network. I’m not saying ask every Facebook friend to read your book. That doesn’t work, believe me. But most likely you know other authors whom you can ask for tips. They probably know quite a bit about finding your audience and getting them interested, or where to send your book for a possible review, or a hundred other ways to market your story.

And even if you don’t know other authors, there’s likely someone in your circle who knows a bit about business or marketing. After Rose was accepted for publication, I actually called up and met with a friend who’s been involved with a number of successful start-ups. He gave me some solid advice for reaching readers which I tried to keep in mind when I started the marketing machine for Rose.

No matter who you work with though, make sure to take down notes so you can refer back to them later. After all, it may take a long time between when you ask and when the book gets out there. Believe me, I know (fifteen months between acceptance and release).

Write advice down, or there’s a chance what you’ll learn will be forgotten later on.

So now this post is getting a bit long, I think I’ll cut it off here. Suffice to say, before you even start the marketing, there’s a lot of things to keep in mind and to work on. However, they’re part of a successful start to getting your book noticed by more people than your mother and a few friends. And once you have those down, you’ll have the start to your marketing plan.

That’s all for Part 1 of this series. Next time I’ll talk about more concrete tactics. In the meantime, you have until October 16th to submit questions to ramiungar@ramiungarthewriter.com for an AMA in honor of this blog’s eighth anniversary. Ask me (almost) anything about writing, horror, Rose, or myself and if I get enough responses, I’ll be happy to answer them in a special blog post.

And if any of this gets you interested in reading Rose, I’ll include the links below. And if you do read the book, let me know what you think. Positive or negative, I love reviews and it helps me in the long run.

Until next time, Followers of Fear, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

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I have been unusually quiet on the blog lately (at least by my standards). I bet you thought I was busy writing that whole time. I’m sorry to disappoint, but I actually had a writing-sparse week. Work got crazy on some days, and on other days my attention was taken up by other things, which left no time for writing. I hope I can rectify that this weekend, but we’ll just have to see how things shake out.

In the meantime, let’s talk about why you clicked on this post: today, the author copies of Rose I ordered arrived. Yeah, about forty copies of the book, all in one giant box that my rental managers warned me might be too heavy to carry and that I might need a shopping cart to get it to my building. Turns out, it was just heavy enough to give my arms a workout while carrying it, so I wasn’t in too much pain.

I also kind of got a little caught up in the moment, and filmed/posted an unboxing video. For those unaware, an unboxing video is when someone opens up a box and marvels at the content, all while capturing it on video. As ridiculous as that sounds, it’s actually a pretty big thing on YouTube, and advertisers love it. And I was so excited, I just filmed myself opening up the box and uploaded the footage to my own YouTube channel. You can watch it below, if you’re interested.

Yeah, not the best unboxing video on the Internet, but did you expect any different from me? Especially since I wasn’t ghost-hunting while I filmed it or anything like that.

Anyway, I’m very happy these finally came in for me. I have a couple of author events that I’m either already set to attend or working on setting up so I can attend, and I’m hoping by bringing these books along, I can find them some new readers to go home with. This is something I’ve dreamed of doing as a writer, so I’m very excited. Meeting readers in a public setting, signing books, and thanking them for reading my books. It’s the reason we write them in the first place, isn’t it?

Well, that’s all for now. It’s getting late, and I want to sleep like the dead (corpse flies and all). So I’ll just sign off by saying that I hope you get a chance to read Rose in the near future. It’s the story of a young woman who starts turning into a plant creature (and that’s just the start of her problems). It’s a fantasy-horror novel I’ve been working on for almost five years, and now that’s it out, I’m glad to see people are enjoying it.

I’ll include links below for anyone who wants to check it out. And if you do end up getting a copy, I hope you’ll leave me a review letting me know what you think. Positive or negative, I love feedback, and it helps me out in the long run.

Until next time, my Followers of Fear, pleasant nightmares!

Rose: Amazon US, Amazon Canada, Amazon UK

It’s Sunday, July 21st, 2019. Exactly a month since Rose was released to the world. And wow, what a month it has been!

So for those of you who don’t know (and for those who do, feel free to skip ahead), Rose is my fantasy-horror novel, and my first with a publisher. The novel’s description goes like this:

Rose Taggert awakens in a greenhouse with no clear memory of the past two years and, to her horror, finds her body transformed into an unrecognizable form.

Paris Kuyper has convinced Rose that they are lovers and as Paris could not bear for her to die, he has used an ancient and dark magic to save her from certain death.

But the dark magic Paris has used comes at a price. A price which a terrible demon is determined to extract from Rose.

As Rose struggles to understand what is happening to her, she must navigate Paris’s lies and secrets; secrets that Paris will do anything to protect.

I’m still in a giddy state over the novel being out. I started it as a thesis project in college, and while I always thought it had potential, there were several moments where I was sure it was a crap novel and wasn’t going to go anywhere. This was especially true when I did the first round of edits after Castrum Press accepted the novel, and I realized just how much editing and rewriting I had to do.

Thankfully, Rose seems to be doing well now that it’s out. A lot of people have called it “twisty,” “exciting” and “hard to put down.” One guy at work even said he can visualize a movie version (I wish). It makes me glad that I stuck with the book.

And that I came up with an actual marketing plan with this book before it was released. Seriously, I wish I knew how important those were before I self-published my other books. Oh well, at least I know now.

Anyway, if you want to check out Rose, I’ll include the links below. And if you do get a copy, please let me know what you think. Positive or negative, I love feedback and reviews, and they help me out in the long run.

And for those who’ve already read and even posted reviews of Rose, thank you so much. Your support is not only helping me reach more readers, but keeps me going and makes me want to write even more. With time, I hope I can follow the book up with plenty more stories for you to enjoy. But for now, thank you. You have my gratitude for helping me make this dream come true.

That’s all for now, my Followers of Fear. Until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

It has been difficult beyond belief to keep this under wraps for so long. Hell, I even dreamed about this last night, I was so excited! But today, I can proudly announce that I had the opportunity to sponsor the latest video from YouTube channel 101 Facts, in honor of the release of Rose. 101 Facts puts out a new video each week listing off–you guessed it–101 facts on different subjects, ranging from the latest in movies and TV shows, celebrities, historical events, countries, topics in science and literature, and so much more. And they do it in such a way that’s engaging and hilarious, might I add. At the time I’m writing this, they have over four hundred forty-two thousand subscribers on YouTube, which goes to show how well they’ve been doing with this series.

And I was lucky enough to be able to sponsor their latest video, centered on His Royal Scariness, Stephen King!

Honestly, I’ve been hoping for them to do a video on King since I first became a subscriber to the channel. And when Rose was accepted for publication by Castrum Press and they asked me to start looking into ways to advertise the novel, I knew I should see about sponsoring a YouTube channel, as other brands have done that very successfully. And 101 Facts was at the top of the list of YouTube channels to inquire working with, especially if I could do it on a subject I love.

It took A LOT of emails, but Stephen King was available as a subject, and after a few more questions and emails, we struck a deal. The results were uploaded today, “101 Facts About Stephen King,” which at the time I’m writing this has garnered twenty-three hundred views within a few hours (for context, the video on my YouTube channel with the most views has forty-one hundred views, and that took over a year to achieve). And if you’re interested in watching the video, you can watch it on YouTube (perfect for liking and commenting on the video itself) or by watching the embedded video down below.

I would like to thank the crew over at 101 Facts for agreeing to work with me and make this happen. The final result is freaking amazing, and I love it so much. I’m looking forward to bragging about it on Monday at work. And I hope someday, depending on what I publish in the future and what you guys release in the future, we can do it again. After all, neither of us will ever run out of subjects to write stories or make videos about, will we?

And to the people reading this post, I highly recommend you watch the video if you haven’t already, and maybe consider supporting 101 Facts with a subscription. As this video evidences, they put out great content, and it’s always nice to support creative types by supporting their work.

Speaking of which, if you’d be interested in checking out my novel Rose, I’ll include the links below. Rose is a fantasy-horror novel follows a young woman who starts turning into a plant creature (and that’s just the start of her problems). In the past month since it’s release, it’s gotten a lot of positive feedback, and I’m eager to introduce it to more and more people. And if you do end up reading it, I hope you’ll be kind enough to leave me a review letting me know what you think. Positive or negative, I love feedback, and it helps me out in the long run.

That’s all for now, my Followers of Fear. I’ll probably have one or two more posts out very soon, so keep an eye out for those. In the meantime, I’m off to take care of some things that need doing before the end of the weekend, including something that terrifies even me: cleaning my apartment!

Until next time, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

All you measly humans, fall to your knees! Scream in awe and horror! Get out the beer and ice cream! In less than three weeks, Rose has attained ten reviews on Amazon!

Well actually, eleven reviews. Across Amazon’s American, Canadian, and British sites, the majority of which are on the American. But I’m making a big deal out of it anyway.

So if you have no idea what I’m going on about, well first off, you must be very new here. Welcome to the blog and to the Followers of Fear. I hope you have a scary good time with us. Second, Rose is my fantasy-horror novel which was released three weeks ago by Castrum Press. It’s my first book with a publisher (I’ve self-published previously), and is the result of about five years of work, starting in college as a senior thesis. For what it’s about, here’s the back cover blurb:

Rose Taggert awakens in a greenhouse with no clear memory of the past two years and, to her horror, finds her body transformed into an unrecognizable form.

Paris Kuyper has convinced Rose that they are lovers and as Paris could not bear for her to die, he has used an ancient and dark magic to save her from certain death.

But the dark magic Paris has used comes at a price. A price which a terrible demon is determined to extract from Rose.

As Rose struggles to understand what is happening to her, she must navigate Paris’s lies and secrets; secrets that Paris will do anything to protect.

I’m over the moon that so many people have read the book and left reviews. Not only are reviews great ways to give writers such as myself feedback on what worked and didn’t work, but it’s also a great way to let other readers know if a book is worth their time. And apparently a lot of people think this novel was worth their time.

And what reviews, too! Author of the Portia Adams mystery novels, colleague and friend Angela Misri posted this on Amazon Canada:

Rose is one of those characters (like Carrie in Stephen King’s book) who pulls you into the story, wrapping herself around you, making it impossible to stop reading.

Being compared to Carrie. I consider that an honor.

On the British version, this anonymous Amazon customer left this review (which has been shortened to avoid spoilers):

This is my first encounter with Rami Ungar, and, I must say, it was an enjoyable one. The story gets you hooked right from the beginning and it doesn’t loose much steam all the way through. I liked the rhythm of the story – it’s alert, spot on, with very few dead moments. If you like slow burning, atmospheric novels, then this is definitely not gonna be up your alley.

The story itself isn’t something new, but it’s well written and very easy to follow. If you’re not a native English speaker, you will read this book with flying colours, as the author tends to use a simple and concise wording, avoiding obscure idioms or long poetic metaphors.
The story is not extremely gory like in a Serge Brussolo one, nor is it a contemplative one, like in a Michelle Paver one -I’d say it’s somewhere in the middle, with a few good twists and surprises. Characthers development is quite good, and by the end of your reading you’ll really root and feel for Rose.

And on the American website, the reviews have made my heart warm, my horns sharp, and my wings unfurl. Here’s what people are saying:

This book starts with a surreal quality (I mean, human-plant thing, hello!), but even in the midst of that bizarre stuff it’s easy to follow. The protagonist, Rose, is turning into a rose. I kept thinking, “Oh, the poor woman!” And then the story turns into something so scary that I kept holding my breath as I was reading.

PROS:
The tension between Rose and Paris (and between other characters, too) kept me turning pages.

There is a disembodied laugh in the second chapter that ignites a mystery, and the mystery isn’t solved until almost the end of the book. It’s sort of a B-story, but more like a layer of the main story. I loved this added complexity to the plot.

The fight scenes are excellent! They are well-written, easy to picture, and full of excitement.

And then there’s the twist that I should have seen coming but totally didn’t. Fabulous fun.

CONS:
The book has a fem-lit overtone having to do with how men are supposed to treat women in relationships. Rose’s thoughts got a little preachy on the matter, so I took off half a star for that.

There are a few typos, like calling Chrissy “Christy” later on, and Paris comes out “Pairs” once. But the typos are few and far between and didn’t affect my reading experience. I didn’t take off any stars for this.

OVERALL:
Rose is a fun, scary, and crazy-imaginative book. I super enjoyed reading it. 4.5 stars!

–Priscilla Bettis

Rami Ungar’s Rose is frightening from the first sentence. He creates a world of steadily deepening terror, built not just on power, but on deception and mind games. Ungar is a smart writer who isn’t afraid to leaven the darkness with wit, and the book’s plot gallops along beautifully. No wonder so many reviewers call it a page-turner. It’s irresistible to see what will come next, and always a surprise.

–June Star

This short novel starts off as if in a bad dream. Unfortunately for our main character, Rose, everything is all too real. The ancient spell that saved her life also changed her body from human to a trans-humanoid-rose. Getting back her memory and trying to remember her love and relationship with her savior, Paris, is the least of her worries. The real threat is yet to come and what will Rose do to overcome it?
The book was a page turner for me and one I didn’t want to stop reading. I liked the challenges that Rose faced. Rami was clear with his settings and situations. His characters had depth. The Japanese gods and demons concept was refreshing and deliciously twisted.
I like that this is a stand alone novel. (I am sick to death of series.) It’s a good read and I would read this author again.

–a girl is not no one

This is a solid novel. It’s always entertaining and surprising. The premise reminds me of Kafka and the book never fails to deliver the ups and downs of the protagonist while moving a solid plot forward. Enjoy!

–Hernan

I could go on, but I doubt you would keep reading if I kept tooting the proverbial horn.

Suffice to say, I am so thankful for so many people leaving their reviews on Amazon (and on Goodreads, but I’ll post about that another time). It means a lot to me that you’re enjoying Rose and are willing to spread the word about it. I can only hope that more people will check out the book soon and maybe give their own thoughts on the novel.

If you’d like to check out Rose on any of these sites, or just read a short excerpt, I’ll post the links below. And as always, thanks again for following and supporting me. I couldn’t do it without you. Until next time, my Followers of Fear, pleasant nightmares!

Rose Excerpt

Amazon US

Amazon Canada

Amazon UK

Goodreads

Last night, I did some writing. And while that statement on its own might not be the most groundbreaking thing I’ve ever written on this blog, it was important for me. As you know, since early June, I’ve been consumed with the editing, publishing and marketing of Rose, as well as editing some other stories (but I won’t go into that right now). In fact, I’m still working on that last bit! I’ve been doing a lot every day to make sure people are reading the book. Just today, I’ve probably sent about ten emails related to the novel!*

Add in my day job, taking care of myself, sleeping and making sure I’m relaxed enough in the evenings not to go on a killing spree the next day, and I’ve had very little time to devote to new projects. I tried a week or two ago to do some work on a new short story, but it didn’t go as well as I would have hoped. I blame that on the story being existential horror, and I’m in too bright a state of mind these days to write that sort of horror well.

But last night, I was able to get back into the swing of things and get a significant number of words down on paper on a novelette I’ve been wanting to rewrite since 2015 but haven’t done since then (yeah, I can go for years without working on a story if I think I need more time before I work on it again). And I think part of the reason I was able to get so much of the story written in a single sitting, other than a glass of beer, was that I was able to put myself back in the mood to write after such a long hiatus.

The first thing I did while writing last night was make sure my writing space–aka my desk and where I take most of my meals–had everything I normally used to write. I had my laptop in front of me, with the story and the outline for it in front of me. I had something to drink–usually tea with honey but last night beer–and some mints nearby, as well as whatever music I’m in the mood for playing on iTunes (these days, it’s classical). And I had some incense burning by the Cthulhu statue. That helped me really get me in the mood for writing, because those are all things I associate with and use while writing. Just having them all there, especially after such a long break from doing any real writing, made a huge difference.

There’s a perverse pleasure in lighting incense in front of a Cthulhu statue that makes you want to write horror, don’t you think?

Another thing that really helped was that I had the right story to work on. I think this story, which I expect to end up being a novelette between ten and twenty-thousand words, was perfect because it was simple and easy to work on. I won’t go into details at this point about it’s plot (though I will tell you this YouTube video I’ve linked to is a hint as to the subject matter), but it’s not a complicated story. It’s not dealing with any deep themes like the fragility of the human mind, or requires extensive research. It’s just a simple story about a supernatural force affecting the lives of a bunch of teenagers.

But that’s the beauty of it. By not giving myself a really challenging story, I’m easing myself back into writing. I’m getting back the motivation to write after so long away. And it works. Because the last thing you need after getting one of the most challenging stories you’ve ever written published and then doing everything to market it is something just as hard or maybe even more so, right? No, you need an easy story to get back into it.

With both of these factors working for me, I was able to get a ton of writing done, and maybe even get some more done this week. And after that? I don’t know. I have a few ideas. But at least I know I’ll have an easier time writing now that I’ve eased myself back into it.

Anyway, that’s all for now, my Followers of Fear. I’ll probably have a new post about effective horror writing out in the next week or so, so keep an eye out for it. Until then, pleasant nightmares!

*And speaking of Rose, I think all that marketing work is…well, working. Amazon finally got both pages for the ebook and paperback linked, and the page lists the novel as a 4.5 out of 5 based on six reviews. In addition, Amazon Canada has the book rated as a 5-star and Amazon UK has it rated as a 4-star (both based on only one review each, but it’s a start. They also list the American reviews, but don’t list them for whatever reason). And on Goodreads, Rose is rocking a rating of 4.2 out of 5 based on 5 ratings and 4 reviews, and has nearly thirty people listed as having the book on their TBR list.

Not trying to brag, I’m just stating this is really good news and possibly bodes at more good things to come. Fingers crossed!

It’s been three years since I’ve done this. Almost to the month! But with a new book out, I think it’s time to take it up again, at least for one week. Ladies and gentlemen, it’s #FirstLineFriday!

Now for those of you who don’t know, #FirstLineFriday was (and perhaps in certain corners of the Internet, still is), a popular meme for writers where on Friday they post the first one or two lines of a potential story, a story-in-progress, or something already published. In 2015 and 2016, I did this every week, without fail. I only stopped after #64 because I’d started my new job at that point and couldn’t keep it up between work and writing and all that. But three years later, not only do I have a book out, but I think doing this once won’t kill me.

So for those of you who’ve never seen #FirstLineFriday before, here are the rules. On Fridays, you:

  1. Create a post on your blog titled #FirstLineFriday, hashtag and all.
  2. Explain the rules like I’m doing now.
  3. Post the first one or two lines of a potential story, a story-in-progress, or a completed/published story.
  4. Ask your readers for feedback and try to get them to try #FirstLineFriday on their own blogs (tagging is encouraged but not necessary).

Everybody got that? Good, moving on!

You can probably guess what story I’m going to be quoting this time around. After all, what else am I talking about lately? It’s as if I haven’t written anything else in my whole life. My quote comes from A Tale of Two Cities, ghost-written under the name Charles Dickens.

Kidding. It’s from River of Wrath, my supernatural horror novel partially inspired by Dante’s Inferno.

Kidding again (though eventually I’d like to feature River of Wrath on its own #FirstLineFriday). It’s Rose. Of course it’s Rose. What else would it be?

Anyway, here are those first two lines:

Okay, this is weird. Where the fuck am I?

Thoughts? Impressions? Funny responses? Let’s discuss in the comments below.

And now for the tag. I tag Priscilla Bettis, who’s become a regular presence on this blog. Looking forward to what you put out next week! And feel free to use the graphic. I created it just for it to be used.

That’s all for now, my Followers of Fear. If you’re at all interested in checking out Rose, the links for the paperback and the e-book (still not linked for some reason. Get your act together, Amazon!) are below. Until next time, which will probably be tomorrow, pleasant nightmares!

Rose: Paperback, Ebook