A little dramatic, but it sums up the feelings of many writers towards marketing very well.
Writers–especially those aiming to make writing their full-time job someday–have it rough. Not only do we have to figure out how to write stories, how to edit them, and how to get them published, but we have to figure out the marketing angle so people actually read our work once we publish it. And that part can be trickier than even putting two sentences together.
I might have mentioned, but in the wake of Hannah coming out in less than three months, and on the advice of my publishing company, I’ve changed my marketing strategy for new books coming out. Prior, it was something along the lines of “get the mentions out there, but don’t inundate. You don’t want to annoy people.” Now, it’s closer to “Inundate! Inundate! Inundate!”
Well, maybe that’s an exaggeration. I’m definitely increasing the number of ads and mentions I put out on my social media. I’m also doing a giveaway (more on that below), telling as many people in person I can, putting out more Hannah-themed YouTube videos (BTW, check out my channel), and reaching out to as many BookTube channels and podcasts as possible.
I’m also trying, per my publisher’s advice, to show how excited and enthusiastic I am for this book and for people to read it. You know, as opposed to sounding like, “Buy! Buy! Buy!”
And I am. Enthusiastic and excited, that is. I’m so glad that this book and these stories are coming out! I’m so looking forward to hearing what people are going to say what the ebook is out, and the possibility of a paperback and even an audio book if the ebook does well! I can’t wait to hear if the stories give people nightmares, and taking photos of people who have copies of the book (I’m hoping I can get some with their e-readers if it takes a while to get to paperback status)! And I’m looking forward to celebrating with friends and family when the book comes out.
But with posts nearly every day, especially on Facebook and Twitter, I can’t help but feel that I’m spamming the platforms. And it’s hard to tell on which platforms I’m having any sort of success. You can tell on most of them how many people see your posts, as well as how many people like, comment, and share them, but clicking on links or getting sales is almost impossible to tell.
Some days, it’s easy to feel like I’m shouting into the void of cyberspace and somehow isolating myself further, rather than bringing people closer to me. Let alone potential readers.
Still, I got to try. And while I’m trying, I’m trying to increase my enthusiasm and my love for these stories to the people seeing my posts. With any luck, something will pan out and more people will want to read the book. And that would make me happiest of all.
That being said, if anyone has any advice to help me get this book to readers, I’m all ears. Every little bit helps. Thanks in advance!
Speaking of Hannah, there’s still some time between now and the 14th. If you would like to win a signed copy of my first collection, The Quiet Game: Five Tales to Chill Your Bones, all you need to do is preorder a copy of Hannah and Other Stories. And if you then send me proof of your preorder at ramiungar@ramiungarthewriter.com, you’ll be entered to win said copy. The winner will be announced on the 17th.
That’s all for now, my Followers of Fear. Until next time, good night and pleasant nightmares!
I found a way to make the ten-year anniversary special!
So, as you probably know, my first book and my first collection of short stories, The Quiet Game: Five Tales to Chill Your Bones, was published nearly ten years ago on July 17, 2013. And I wanted to do something special to mark the occasion. The question is, what?
And then I remembered that it’s been ten years between the release of collections, what with Hannah and Other Stories releasing in September. And an idea formed.
So, allow me to announce the Ten Year Anniversary Giveaway! If you preorder a copy of Hannah and Other Stories, and send me the proof between now and July 14th, you’ll be entered for a chance for a free, signed copy of The Quiet Game: Five Tales to Chill Your Bones. This could be a screenshot or a PDF of your receipt from the sale. It just has to prove that you ordered a copy.
On July 17th, the actual day of the anniversary, I’ll announce who won a copy and then reach out to that person to get their contact information. I’ll then send it out to them as soon as possible.
To enter, please email me at ramiungar@ramiungarthewriter.com.
I hope that gets you excited to read some short stories. Both books are excellent. One contains early work of mine and features ogresses, death wolves, and deadly games. The other contains seven original tales of ghosts, budding serial killers and carnivorous horses, among other things. And who wouldn’t want to read one and win the other?
Anyway, I’ll include links for both Hannah and The Quiet Game down below. I hope you’ll take part in the giveaway. And even if you don’t win, I hope you’ll keep your preorder of Hannah. It’s a great book and I think you’ll enjoy reading it.
And if you read either book, I hope you’ll leave a review online somewhere. Positive or negative, I love reader feedback, and it helps other readers know whether or not to check out the book.
Anyway, that’s all for now. I hope you’re having a good weekend and that it continues to be good. Until next time, good night and pleasant nightmares.
So a few weeks back, I posted some excerpts for Hannah and Other Stories that my publisher and I had created. These excerpts each had beautiful backgrounds and graphics to match each story, and I was really proud of each and every one of them (even though I only made three). And at the end of that post, I promised to post the other graphics as soon as they were available.
I should have said as soon as there were more of them and I had the time, which is what happened. But oh well. All the excerpts are out on my other social media, so let’s post them all here.
For a refresher, here are the ones from the last post. These first two are from BSC Publishing Group and are from “The Autopsy Kid and Doctor Sarah” and “Fuseli’s Horses.”
Then we had one from “Queen Alice,” which I made. If you can’t tell, Alice in Wonderland is a big influence on this particular story.
And now for the new stuff. Here’s two more from me. One is another from “Fuseli’s Horses,” while the other is from “Hannah.”
Pretty neat, right? I wanted to use some atmospheric quotes and combine them with matching images. I’m happy to say, I think I succeeded.
Now, check out these excerpts from BSC Publishing Group. I swear, Peyton, my editor, went all out on these and they’re amazing. First, we have “The Red Bursts,” with the most scenic background.
Then we have the inciting incident, “What Errour Awoke,” which combines classic English poetry with cosmic horror and contemporary events.
I wonder what he’s screaming about? Well, I know, but I’ll never tell. Next, we have another from “Hannah” which introduces the main characters, Dominic Holmes and Diesel Berkowitz. They’re ghost hunters with their own ghost hunting show. Maybe you’ll want to check it out?
After that, we have an excerpt from “Poor, Unfortunate Souls,” which takes place in the Paris catacombs. Finally get to publish a story with that beautiful and terrifying location as the setting.
Did that make you feel claustrophobic? I’m hoping it did.
Finally, we have another one from “Queen Alice,” which BSC dropped yesterday. Don’t be fooled by the sweet prose or unassuming background, however. This tale is as dark as a pool of water on a moonless night.
So there you have it. Ten excerpts, seven by BSC Publishing Group and three by me. And who knows? Maybe more excerpts will drop between now and September 23rd. Maybe even other types of content. I already put a video about “Queen Alice” on my YouTube channel (you can check it out here), and I will probably add more videos (so subscribe there as well). Whatever there is, I’ll be share it with you, no matter the platform.
And, of course, you can preorder Hannah and Other Storieshere if these excerpts have intrigued you at all. Right now, it’s only available as an ebook, but if it does well in preorders, sales and reviews, we may see a paperback and even an audio book version in the near future. That’s even more incentive to preorder a copy, if you ask me.
And if you want one more excerpt, you can click here for that. It’s a digital copy of the chapbook I’ve been giving away at events. It’s quite popular.
That’s all for now, my Followers of Fear. I’ll be back soon. Until then, good night and pleasant nightmares. I’m off to do some reading before bed.
I’m back, Followers of Fear! And let me tell you, I had the best time at Stoker Con, the biggest convention for the horror writing community in the world! Four days spent with my comrades in the Horror Writers Association discussing all things horror and enjoying all things macabre. Honestly, it was one of the best experiences I’ve ever had!
And it was in Pittsburgh, which despite how difficult it is to drive in, was the home of George A. Romero, so his presence was felt throughout the convention. Hell, the city has kind of embraced Romero as sort of a patron saint, and the George A. Romero Foundation was even a sponsor for the con, so that made it extra special.
But back to the con. Honestly, how can I describe it to you? I guess I could go over the things that made it memorable to me while also supplying photos here and there. Yeah, that works, so let’s go for it.
All the awesome panels! I think there were over 60 panels and classes to take, and I attended as many as I could. All were a lot of fun and quite educational. I didn’t sit on any panels, but I did enjoy watching them. Some, like the Evolution of the Zombie panel, were more like a conversation between the panelists and the audience. Probably helped that I walked in pretending to be a zombie in need of caffeine and snacks.
The panel for portraying drug use and drug addiction. Started out funny, but quickly got serious.
Others, like the Bisexuality in Horror and the Mental Health in Horror, hit me in a personal space (for those unaware, I’m bisexual, and I am on the autism spectrum. I also have ADHD and an anxiety disorder, among other things). It was interesting to hear what others had seen about my communities in horror and how we can portray them better in our stories.
Others, like Writing Nonfiction and Pitching Your Novel, I went to see what tips I could glean from my more experienced colleagues. I got some great info from the former that are already producing results, and the latter will come in handy in a couple of years once I finish Crawler.
Every panel was definitely worth it!
Author readings! While I was there, authors gave and attended readings for upcoming and recently released works. I did a reading with Barbara Cottrell, Jeremiah Dylan Cook, and Gabino Iglesias on Friday. We each took turns, with me going third. Of course, I read from Hannah, specifically the story “What Errour Awoke.” I think people enjoyed it.
Me during my reading. And yes, I wear that hat and cloak during plenty of events.
From left to right: Jeremiah Dylan Cook, myself, Gabino Iglesias, and Barb Cottrell.
Of course, the best reading was from Clay McLeod Chapman. And it wasn’t even a reading, but a one-man show! He’d basically memorized a monologue where a seventh grade boy recounted learning sex ed and how the diagrams of the reproductive systems resembled Lovecraftian entities (and they kind of do, from a certain point of view). He flailed and gesticulated around the room while speaking loudly. It was the most hysterical histrionics I’ve ever seen! I wish I’d seen it on camera.
The Final Frame competition was intense!
Final Frame film competition. On Friday night, we gathered in one of the ballrooms for a competition of 13 short horror films from around the world. These films ranged from the comedic to the terrifying, and most were quite good. The clear winner was “The Queue,” about a content moderator for a video-sharing platform who finds the videos are way more than meets the eye. God, that film was so terrifying, my brain tried to repress it minutes after I’d seen it! If you get the chance, definitely go out and see it.
Honorable mentions go to “Shut,” “Eric,” “Drop Dead,” and “We Forgot About the Zombies.”
The Awards Banquet. Saturday night was when the Bram Stoker awards were awarded, and it was lovely. After a tasty dinner, awards were given out in Superior Achievement for a variety of categories (and I love that it’s “Superior Achievement,” not “Best”). There were a lot of laughs from our speakers and presenters, and some beautiful moments. Cynthia Pelayo became the first Puerto Rican horror author to win Superior Achievement in a Poetry Collection, and to win a Bram Stoker, overall. And Gabino Iglesias became the second not too long after, while also winning Superior Achievement in a Novel, the first Puerto Rican to do so.
And a lot of people won Stokers for the first time, leading to tears. I got to hug a lot of people who won their first Stokers after years of trying, and I was happy to be there for those moments. It was beautiful, and I’m so happy for them.
People showing interest in my work! Throughout the convention, people were showing interest and even preordering copies of Hannah and Other Stories (which you can do here). And during a mass author signing (think a book fair within a very small hotel room where you can either buy books or bring your own to get signed), I sold plenty of copies. It put a hop in my step to have so many people wanting to read and support my work.
Being with my people! It’s great being connected to so many horror writers online, and even meeting a few over Zoom or even in person from time to time. But it was nothing compared to meeting so many likeminded individuals in person, and being able to discuss horror subjects so openly. Hell, I had two different conversations on cannibalism in one evening!
Being part of this community, being able to meet and talk with people I’d only interacted with online, and making new friends, is truly special.
Me and my fellow HWA Ohio members: DM Guay, Neil Sater, Sarah Hans, and John Kachuba.
Me with Gabino Iglesias, first Puerto Rican author to win the Bram Stoker award in Superior Achievement in a Novel.
Me with Alma Katsu, Lee Murray, and Barbara Barnett, three amazing ladies of horror. Alma and Lee won Stokers later that evening.
Me with John Langan and Phillip Fracassi. The former and I had plenty of laughs sitting next to each other at the banquet.
Me with Patrick Frievald.
Me with Clay McLeod Chapman.
Me with Brian Keene.
So yeah, Stoker Con was absolutely amazing, and I was so happy to be able to go. And while I probably won’t be able to go next year (San Diego is a little too expensive for me), I would definitely like to go. Maybe next time, I’ll be able to sit on a panel. Maybe I’ll even be nominated for a Stoker award. That would be nice.
Opening ceremonies. It was great.
And if you get the chance, I would highly recommend going to Stoker Con. It’s a fun time and you can learn a lot. I’m already so inspired and can’t wait to start writing this week. Imagine what it’ll do for you.
Well, that’s all for now, my Followers of Fear. I got a lot of work to do before the day is over. But don’t worry: I’ll be back real soon. There’s still plenty to talk about.
Until next time, my Followers of Fear, good night and pleasant nightmares!
So, some of you may have seen on my Facebook, Twitter and Instagram that BSC Publishing Group and I have been releasing excerpts with cool images or backgrounds as part of our marketing campaign for Hannah. And because not everyone here is on my other social media, I thought I would post those images here as well.
So, without further ado, here are the excerpts of Hannah and Other Stories.
These first two are from BSC Publishing Group. My editor Peyton created them. Aren’t they awesome?
Of course, I got in the fun, too. Here’s an excerpt from Queen Alice that I released yesterday.
Not bad, right? It gives readers a good idea of what to expect with this story. And I think it would make a good movie, too. If it is made into a movie, I hope John Noble plays the protagonist Blumfield.
Anyway, those are the ones that have been released already. More are coming from BSC and from myself in the near future. I’ll post more here as they release, but if you’d like to see them first, you can follow my Facebook, Twitter and Instagram accounts, which are listed on the side of this blog if you’re on your computer and below the comments if you’re on your phone or tablet.
That’s all for now, my Followers of Fear. This will likely be my last post before Stokercon,* but I’ll hopefully have more to post afterwards. I want to talk about the new marketing strategy I’m using, as well as the upcoming first anniversary of moving into my condo.
Until next time, good night and pleasant nightmares.
*Speaking of which, if you’re going to Stokercon, be sure to stop by the Brighton I Room at the hotel on Friday at 11:00 AM to hear me, Barbara Cottrell, Jeremiah Cook, and Gabino Iglesias read from our upcoming works, followed by a mass author signing at 5:00 PM. Definitely not to be missed.
It’s that time again. I have a bunch of events coming up, including a few new ones, so I’m listing them here and now.
First, I’ll be doing a reading at Stokercon this Friday! The reading will occur at 11:00 AM in the Brighton I Room in the hotel. I’ll be joined by Barbara Cottrell, Jeremiah Cook, and Gabino Iglesias, whom you may know from his Stoker-nominated novel The Devil Takes You Home, and we’ll each take turns reading from our work. My reading will be from one of the stories in Hannah and Other Stories, “What Errour Awoke.” Expect it to get very weird!
In addition, later that day at 5 PM, there will be a mass author signing that I’ll be participating in. This is exactly what it sounds like: lot of authors, lot of books to buy and get signed. Or you can bring your own and get them signed. Either way, show up in the Admiral Room this Friday at 5 and get ready to pick up some awesome books! Check the Stokercon website for more details.
Moving onto next month, HWA Ohio will be participating in the Columbus Book Festival on July 15th and 16th! It’ll be held at the Columbus Metropolitan Library’s main branch in downtown Columbus, and will have authors and organizations from around Columbus and Ohio. We’ll be selling books and meeting readers and having speeches and all sorts of other activities for readers of all ages. Be sure to stop by! You can check the website for more details.
Not too long afterwards, I’ll be at Gem City Comic-Con in Dayton, Ohio on July 22nd and 23rd. This will be a fun event for pop culture lovers of all ages, and feature comic book artists, authors, and so much more. If you can, stop by the Dayton Convention Center on those dates and say hi! I would love to see you. You can find out more on the website.
And then finally, HWA Ohio will be back for Mystics & Marvels on September 9th and 10th, 2023! We had such an amazing time last year and our members did so well, so we’re back again. Stop by the Franklin County Fairgrounds that weekend if you can and say hi. We would love to see you. And, as always, you can find out more on the website here.
And there will likely be more events in the future. I’ve already expressed an interest in returning to some and making my debut at others. Hopefully vendor applications will release soon and I can take part. I’ll be sure to let you all know as those pop up.
In the meantime, if any of you are unable to pop by these events but still want to support me, you can pick up copies of any of my books using the links below. And if you enjoy them, please leave a review online for me so I know what you think.
Anyway, that’s all for now. Until next time, my Followers of Fear, good night and pleasant nightmares. Even if it is morning when this post is going out.
I’ve heard certain stories and writers described as weird fiction and weird fiction writers. I’ve also heard of New Weird, which refers to writers whose work is representative of a new wave of weird fiction. And I can think of examples of fiction that is described as “weird fiction.” Yet, I still find myself wondering from time to time, “How do you define weird fiction?”
Most people I’ve talked to–and I’ve talked to many–say “I know it when I see it” when it comes to weird fiction.* However, being a non-human entity and having a very loose definition of “normal” in a world that seems to defy anyone’s definition of normal, that still isn’t enough for me. And I know HP Lovecraft and the Cthulhu Mythos is considered weird fiction, but is that because it involves tentacled monsters?
As usually happens when these sort of questions bug me to no end, I do research. And after talking to a lot of people, reading some articles, and watching a few YouTube videos on the subject, I think I’ve finally come to some conclusions.
For one thing, “weird fiction” isn’t a specific genre like literary, romance, sci-fi or horror fiction. Rather, it’s a designation given to stories and writers who take traditional concepts within their genre and then find some way to turn them on their head and make them weird. Lovecraft and his friends’ fiction was called “weird horror” because it featured ancient cosmic beings with lots of tentacles instead of ghosts, werewolves and vampires. And today, you can call Junji Ito “new weird” because his work features women with their tongues being replaced by snails and their heads becoming the shells, or towns cursed by the concept of a spiral.
And this can apply to all sorts of other genres and kinds of stories. Magical realism, cryptozoological erotica, bizarro fiction, they can all be considered weird. And you can add weird to any sort of story. For example, perhaps you can write a romance story where the couple is actually a single person and their reflection. Or weird Western, where cowboys ride into a wilderness resembling that melting clock painting by Salvador Dali.
And now that I think about it, my own novel Rose could be considered weird fiction. I mean, I usually categorize it as “fantasy horror” or “paranormal fiction,” but it’s about a young woman turned into a plant/human hybrid (and that’s just the start of her problems). If that’s not weird, then I’m a sea lion (and I’m not).
Apparently, Rose could be considered “weird fiction.” I never realized.
So, how does one write weird fiction? Well, I don’t think anyone sets out to write exclusively weird stories. I think they’re just trying to create something original and that leads to going down a weird route. That being said, if you want to write something weird, here are a few things you can try to make it weird:
Disrupt the real. Weird fiction comes from being weird, so it helps if your story breaks either the characters’ or the readers’ sense of reality. In terms of the latter, you could modify the world in some way so that something weird by our standards is considered normal in the world of the story. One example I can think of is a story I once read where imaginary friends were real entities and an accepted part of the human life cycle, similar to losing your baby teeth or going through puberty. In terms of the former, write the story in a way where you and the characters share a similar reality, but then that definition of real goes out the window in a big way. Think Alice falling down the rabbit hole into Wonderland, or perhaps Little Red Riding Hood’s trip to her grandmother’s house becomes Lovecraftian and surreal.
Tentacles and cosmic elements. It’s a little stereotypical, but as I said, much of what made Lovecraft’s stories weird were the tentacles and the other elements that became the foundation of cosmic horror. So, if it works, why not use it?
Ask “what if I added this?” Plenty of times, we writers create our own stories by encountering another story and thinking of what we would add if we were the ones writing it. Just do the same thing, but think in terms of strange things you can add. And not just to other stories, but to just daily situations. What if you added surrealism to a religious matchmaking search, or if there was some visible way to instantly identify someone as having committed a crime? Thinking along those lines could allow you to write a weird fiction story.
Defy genre. While genres are categories we created, they do play a big role in writing and publishing. If you can write a story that doesn’t fit any particular genre but has elements of several, especially fantasy, sci-fi, and horror, it could be considered weird. There’s a bit more to it, but that can be a clear indicator of weird fiction.
Other than that, the only thing I can recommend is read plenty of weird stories and practice writing them. And while writing weird fiction isn’t exactly necessary for any writer, it can be a lot of fun and lead to some memorable stories. Hell, it may help you write more mainstream fiction. So, why not? Go ahead and get weird with it!
What tips do you have for writing weird fiction? Do you have any favorite stories that are considered weird?
*Fun fact: that phrase was coined by US Supreme Court Justice Potter Stewart in 1964 in his opinion on the case Jacobellis v. Ohio regarding a definition for obscenity, specifically hard-core pornography. The more you know.
Thanks for reading, everyone. It was a long article, but I wanted to get it out before I tried to intentionally write a weird fiction story (usually it happens by accident). I hope you enjoyed a post without a mention of Hannah (which, now that I think about it, has a weird story or two as well).
Anyway, I’ll be back soon enough. There’s some exciting stuff happening this week, after all. So, until next time, my Followers of Fear, good night and pleasant nightmares!
Specifically, the link to preorder Hannah and Other Stories is live now. As you know, Hannah and Other Stories is my new collection of short stories, and it’s releasing September 23rd, 2023. The collection contains stories of ghosts, budding serial killers, and carnivorous horses. And as of this morning, you can preorder it using the link below.
At the moment, you can only preorder it as an ebook. However, if preorders, sales and reviews are good, we may be able to expand into paperbacks and maybe even an audiobook! So please, if you’re at all interested, click on the link below and order a copy ahead of time! And in the meantime, I’ll do my best to make you want to read the book!
Speaking of doing my best, check this out: BSC Publishing Group, the publisher releasing Hannah, came up with all these marketing materials to help promote the book at events. You can see some photos of them below:
A chapbook containing excerpts from the stories “Hannah” and “Queen Alice.”
Pretty sweet bookmark.
Bookplates! You can paste them to the inside cover of your books, making them collectible (especially if I sign them).
Stickers and little photo cutouts of the cover!
A big poster with a description of the book! Now that’s something to catch the eye.
Pretty sweet, right? I never had this sort of support from a publisher before, so it’s a nice change of pace. And BSC does this for all their writers, so that’s pretty awesome for us. My favorites are the chapbooks and the poster. Not only are they well made, but I think they’ll especially draw the readers in. And now that the link is live, we can slap a QR code somewhere on that poster so people can preorder with their phones.
Anyway, I hope you didn’t mind me showing off the cool marketing materials and trying to entice you to preorder a copy of Hannah and Other Stories. Still, I hope you’ll check out the book and even consider preordering a copy. And if you do order a copy and read it, I hope you’ll review it after the release. Positive or negative, I love reader feedback, and reviews help other readers as well.
That’s all for now, my Followers of Fear. I’m happy to report that while I’m not at one-hundred percent yet, I’m feeling much better than I have been. I might even do some writing this weekend. Maybe it’s all the self-care I’ve been doing lately. It makes such a big difference.
Anyway, until next time, good night and pleasant nightmares!
Are you guys tired of hearing about Hannah and Other Stories yet? You’re not? Good, because this isn’t the last time I’ll be talking about it.
Anyway, as you probably know, Hannah and Other Stories is my upcoming collection of short stories. Within the book will be tales of ghosts, budding serial killers, and carnivorous horses, among other things. And as of now, we have a specific release date, rather than just the vague “Fall 2023.”
So, are you reading to find out the date of release? Are you ready? Well, let me tell you. The release date is…
You know what, I think I’ll just keep it under wraps for a little while longer.
Kidding! Just kidding! No need to panic or sound off in the comments.
In all seriousness, here we go: the release date of Hannah and Other Stories will be Saturday, September 23rd, 2023!
So, there you have it. The release date will be September 23rd, right before the Halloween season really ramps up. Hopefully it makes one hell of an impression on readers.
Now, you’re probably wondering where and when it’ll be available for preorder. I’ll have the links for preorders as soon as they’re available, and then I’ll make sure to pass them on to you. Should you wish to preorder, you can do so then.
I’m really hoping Hannah does well, and maybe even gets plenty of preorders. For now, the book will only be available as an ebook, but if it does well, it’ll be released as a paperback and even as an audiobook! I would love for that to happen. It would not only mean that more people could read the book in their preferred format, it would mean people really liked Hannah and want to support it.
And speaking of support, thank you all for your support with this book, as well as your patience. I know it’s been a year and a half since Hannah was first accepted for publication, but I swear that it is on its way and all the waiting and clamoring and excitement will be worth it.
Anyway, that’s all for now, my Followers of Fear. I’ll be at the Canal Town Book Festival tomorrow. Please come out if you’re in the Dover, Ohio area. And if you’re not, you can show your support by heading to my Books page and getting one of the books listed there from the retailer of your choice. It’ll make great reading until Hannah releases.
Until next time, good night and pleasant nightmares!
So, one thing that really surprised me about the editing process for Hannah was that I had to get rid of brand names from the stories. YouTube became WeTube, and Kroger and Meijer became Lundgren’s, etc.
But those weren’t the only things I had to take out. Ohio State University, which was featured in What Errour Awoke and which was mentioned in Hannah, has been renamed Aurelian University. And Disneyland is now Mueller Land. Yeah, Disneyland was in a story at one point, but now it’s Mueller Land. And I was really surprised I had to change those both.
As my publisher explained, we have to be careful, because if we use a real brand and the company that owns the brand thinks the depiction is negative, they can sue both me and the publisher. Which makes sense. I mean, Apple doesn’t allow its products to be used by bad guys in movies and TV shows. If you see someone in a movie using a generic android phone, chances are they’re bad guys. And in the TV show Chuck, the name of the store where the main character works is a Best Buy parody called Buy More. And given that the store is regularly depicted as being staffed by lazy, incompetent, and oftentimes creepy employees, or is the sight of shootouts and spy shenanigans, it makes sense that the creators would change the name.
Also explains why Subway, which was a sponsor for the show in later seasons, was only ever eaten by the good guys. As far as I can remember, I never once saw a bad guy in that show going for Subway.
Still, that show also depicted Stanford University as a major recruiting center for CIA operatives, and during the first season, the main character has negative feelings towards the school due to his being framed for cheating and getting kicked out while there. Did Stanford not care? And if it didn’t, would Ohio State really care that some characters in my collection were students there?
On the bright side, I was able to keep Slender Man in Queen Alice. Even though he’s a copyrighted character (I know, most people think he’s public domain as well), I was able to keep him as mentioned in Queen Alice because he illustrates an ongoing phenomena regarding Internet boogeymen. And in What Errour Awoke, I was able to keep a reference to Die Hard because, as my editor put it, Nakatomi Plaza is not a copyrighted name or actual location and everyone loves a Die Hard reference (truth).
I still find myself wondering about this, though. Some authors, especially big-name authors, can put references to brands, businesses and universities, among other things, into their work and don’t think twice about changing them. Occasionally, you even see song lyrics from famous songs! Gerald’s Game‘s antagonist draws his name from lyrics from “The Joker” by the Steve Miller Band, and My Best Friend’s Exorcism had lyrics to many popular songs from the 1980s, albeit sung with the wrong lyrics because that’s what the characters liked to do. Not sure if that counts as parody or fair use, but it doesn’t change the fact that We Got the Beat by the Go-Gos was used as an exorcism chant later in the book.
And how does Law & Order: SVU get away with using TikTok and TikTok stars in one episode? Yeah, season 23, episode 5. Even if the app isn’t portrayed as having any bearing on the bad guys in that episode, I can’t imagine TikTok was happy to have its name used in the show like that.
I guess what I’m saying is, there’s a lot to using real brands in fictional contexts that I don’t get. It’s incredibly nuanced, and you can’t get away with using a real brand by using it in a positive light and then pointing to the copyright text at the beginning of the book stating that all characters, settings, and whatever are fictional or used fictionally. In which case, more often than not, it might be better to just turn a popular brand or institution into a fictional version with a name that may or may not reference the real thing. YouTube becomes WeTube, Disneyland becomes Mueller Land, Ohio State University becomes Aurelian University, and…well, you get the idea.
Do you have any insight on this, my Followers of Fear? Please sound off in the comments below.
That’s all for now, my Followers of Fear. Just a reminder, though: this Saturday I’ll be at the Canal Town Book Festival in Dover, Ohio, selling books. If any of you are in the area, please stop by and visit. Also keep an eye out for some exciting news on the horizon regarding Hannah and Other Stories. Trust me, you won’t want to miss it.
Until next time, good night and pleasant nightmares!
Rami Ungar The Writer 