Posts Tagged ‘podcast’

Quite recently, Rose received its sixteenth review on Amazon’s US site. This is a big deal for me, because the only other book I’ve published with that many reviews is the first book I ever published, The Quiet Game: Five Tales to Chill Your Bones. Guess how long it took for that one to get that many reviews?

Six years.

Why did it take so long for The Quiet Game to get that many reviews, when Rose was able to do it in less than two months? There are a number of factors at play, in my opinion. My writing has vastly improved since 2013, and my audience across different platforms has grown as well. But the big difference, if I’m being honest, is my marketing plan. Unlike my previous works, I had an actual marketing plan in place when I published Rose. And it seems to have worked pretty well so far.

Given that, I thought I’d share what I’ve learned from having an actual plan in place. And given all the lessons to impart, it’ll probably take a few posts (hence the “Part 1” in the post’s title). Hell, sponsoring a YouTube video will probably take up its own post. But if it helps a promising author with a new book coming out from making the same mistakes as I did, then it’ll be worth it.

So without further ado, let’s go over some essentials for having a marketing plan.

Rose wouldn’t be doing as well as it is without a marketing plan.

First, don’t expect your book to just take off without putting in any work. I know it’s tempting, after all the writing and editing and either finding a publisher to work with or putting in the time, effort and even cash, to just sit back and hope that word of mouth will be enough. You may do a couple of blog posts, some boosted Facebook ads, and a friend’s podcast, but in your mind, the reviews and good word of your friends, family and some blog followers will be enough. Eventually, more and more people will discover your story and things will snowball from there and your book is doing a steady business with a few new reviews on your month and you suddenly have a little extra spending money.

In my experience, that doesn’t work. I used that approach for the first four of my books, and three of those still have less than ten reviews on Amazon. Books rarely, if ever, snowball like we dream. These days, you need a detailed plan to get people interested in your book, and that requires work. It requires research, identifying places to send your book for reviews or promotion, talking to people and places (e.g. bookstores) that might be interested in what you’re published, maybe even making new business cards or bookmarks. Anything that can get your book noticed and get reades interested.

In other words, expect the work to keep on going long after your book is released to the public. If you want the public to give a damn about your book, that is.

Second, know your niche. Companies like Coca-Cola, no matter how they market, can afford to market it to thousands of random people. They’re Coca-Cola, they can afford it. You, however, can’t afford it. After all, your book is a particular type of story. So what do you do? You figure what audience you’re aiming to get reading your books, and you try to stick to that. Know what language in an ad or in a description would entice for them. What kind of mood are you trying to convey? Are they more likely to be pulled in by mentions of the grotesque and macabre, or by descriptions of beautiful men and women and scenic locales?

This seems like common sense, but you’d be surprised how easy it is to forget. More than once I’ve tried to interest people in my stories who are more fans of Parks & Rec or Ten Things I Hate About You than serial killers or the demonic. Sure, occasionally you find people who step out of their comfort zones and will read your story, but they’re a minority.

So, identify your niche and what’s likely to get them interested. You’ll save yourself a lot of trouble (and a few business cards) if you do.

And third, talk to your network. I’m not saying ask every Facebook friend to read your book. That doesn’t work, believe me. But most likely you know other authors whom you can ask for tips. They probably know quite a bit about finding your audience and getting them interested, or where to send your book for a possible review, or a hundred other ways to market your story.

And even if you don’t know other authors, there’s likely someone in your circle who knows a bit about business or marketing. After Rose was accepted for publication, I actually called up and met with a friend who’s been involved with a number of successful start-ups. He gave me some solid advice for reaching readers which I tried to keep in mind when I started the marketing machine for Rose.

No matter who you work with though, make sure to take down notes so you can refer back to them later. After all, it may take a long time between when you ask and when the book gets out there. Believe me, I know (fifteen months between acceptance and release).

Write advice down, or there’s a chance what you’ll learn will be forgotten later on.

So now this post is getting a bit long, I think I’ll cut it off here. Suffice to say, before you even start the marketing, there’s a lot of things to keep in mind and to work on. However, they’re part of a successful start to getting your book noticed by more people than your mother and a few friends. And once you have those down, you’ll have the start to your marketing plan.

That’s all for Part 1 of this series. Next time I’ll talk about more concrete tactics. In the meantime, you have until October 16th to submit questions to ramiungar@ramiungarthewriter.com for an AMA in honor of this blog’s eighth anniversary. Ask me (almost) anything about writing, horror, Rose, or myself and if I get enough responses, I’ll be happy to answer them in a special blog post.

And if any of this gets you interested in reading Rose, I’ll include the links below. And if you do read the book, let me know what you think. Positive or negative, I love reviews and it helps me in the long run.

Until next time, Followers of Fear, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

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As promised, I’m posting the link for What’s Write For Me with Dellani Oakes, a podcast where authors talk about their new books and writing in general, as well as read excerpts over the air. The show starts at 4 PM, so at the time this comes out, there will be a half hour till the show begins. Plenty of time to get some popcorn and something to drink while you listen. Hope to see you there!

And if you miss the show, don’t worry. As soon as the recorded version is available, I’ll post the link here so that anyone who wants to listen can.

Enjoy the show!

What’s Write For Me Link

As I said in my last post, I’m participating in a couple of podcasts to talk about and promote Rose. The first podcast, Arm Cast Podcast with author Armand Rosamalia, has just gone live. And I absolutely loved listening to it. Well, I loved talking to Armand and recording the podcast. He was a friendly guy and I think we hit it off.

Sadly, my voice still sounds kinda awkward and is full of pauses and hesitations and the repetition of “um” when recorded. That’s just how it is. It never sounds like that to my ears when I’m speaking, but maybe that’s just because I’m hearing it and you’re not me.

Anyway, I’ve hopefully embedded the podcast below. If it’s not embedded there, I’ll include a link so you can go to the website and listen there. But if it is there, please press the “Play” button and listen away.

Once again, that was me talking with author Armand Rosamalia on the Arm Cast Podcast, brought to you by the Project Entertainment Network. If the embedded link didn’t work, here’s the link to the website. And thanks again to Armand and the Project Entertainment Network for having me. It was a lot of fun and I’d like to do it again someday, if possible.

Arm Cast Podcast Link

Did that work? Good.

Also, tomorrow at 4 PM I’ll be on the What’s Write For Me podcast with my good friend and colleague, Dellani Oakes. We’ll be joined by Maya Tyler, a paranormal romance author, and Julia Byrd, a Gorthic romance writer. Here’s the link for that show below. Obviously, I will post the link again tomorrow about a half hour before the show gets underway, and I’ll post a link afterwards, but I’d be remiss if I didn’t post several reminders about it (I’m obsessive that way).

What’s Write For Me Link

I hope you enjoy listening to both podcasts and they interest you in Rose and anything else we’ve written. Goodness knows I have fun on these things.

And speaking of Rose, if you haven’t checked it out yet, please head over to the Amazon page and consider getting a copy. Yeah, we’re still trying to figure out why Amazon hasn’t loaded the paperback version yet, but the ebook’s there, so definitely check it out if you’re able to. And if you feel like doing so afterwards, please let me know what you think. Positive or negative, I love reviews and feedback, and I’d love to hear yours.

Rose Link

That’s all for now, my Followers of Fear. Until tomorrow, pleasant nightmares!

I’ve been meaning to post this since Wednesday, but as you know, this week’s been kind of busy.

Anyway, I wanted to let you know that I’ll be on a couple of podcasts in the coming week to talk about and even do a little reading from Rose. One of them will be live, so I wanted to let you know about it before it happened. Once more, I’ll be on What’s Write For Me with Dellani Oakes, presented by Red River Radio. I’ll be joined by paranormal romance author Maya Tyler and Gothic romance author Julia Byrd to talk about our latest works and read excerpts from them, as well as our host, and my friend and colleague Dellani Oakes. I hope you’ll join us (click the link above to go to the podcast’s page), and if you can’t, I’ll make sure to post a link for the recorded session as soon as I have it.

In addition, I will be on the Arm Cast Podcast, hosted by author Armand Rosamalia (no, he is not a character in a Gothic horror novel. His name makes you think that, but believe me, I checked) this Tuesday. As the podcast was recorded earlier this week, I’ll post the link for that when I get it. I hope you’ll check it out.

And tonight, I’ll be recording with Daniel Spitzer for the Black Clock Audio podcast. We’ll be talking all about Rose and anything else that comes up. I’ll post the link for that as soon as I have it as well. I hope you check it out. And if you do, I hope you’ll decide to leave a review.

Anyway, just wanted to let you know. Remember, Rose is available from Amazon now, so if you’d like to read it prior to all these podcasts come out or go live, go right ahead. As of yet, the paperback hasn’t gone live yet, but as soon as it does, I’ll let you all know.

That’s all for now. Until next time, my Followers of Fear, pleasant nightmares!

So if you haven’t heard, I will be a featured guest on my friend and fellow novelist’s online radio show What’s Write For Me this Wednesday at 4PM Eastern Standard Time. I and one or two more guests will be talking with Dellani on everything writerly, as well as reading excerpts from some of latest works (in my case, Video Rage). It’s going to be a fun time, and I’m looking forward to being back on the show with Dellani.

If you would like to tune in, click on this link. I’ll be posting about it again on Wednesday, so if you forget it’ll be a helpful little reminder.

I look forward to you joining us for a fun hour or two of writer talk and what not. Until next time!

Big news, my Followers of Fear! On August 2nd, I will have reached five years of blogging! Yeah, five years. This blog (and the wonderful people who follow it, thank you very much for sticking with me through thick and thin) has been with me through four years of college, numerous articles on Self-Published Authors Helping Other Authors, two visits to Europe, one-and-a-half internships, a very long period of unemployment, four published books (plus three at various stages of the editing/compilation process), too many short stories to count, a couple of which were published in some magazines and two anthologies, and a weird period of my life where I hunted down a serial killer while consulting with and developing an unusual relationship with another serial killer.

Oh wait, that’s the plot of Silence of the Lambs. Never mind.

Anyway, in honor of the big day, I will be doing a few things differently (and I don’t mean buying myself a cake in honor of the day, though that might happen as well). For one, I will be doing a Q&A, with questions provided by you, the readers. If there are any burning questions you’ve wanted to ask me, you can ask those in the comments up until July 31st, and I will answer them.

However, if you ask me to tell you where I live, or if I will marry you, I will have to decline on both counts. Sorry obsessives, I don’t want to end up in a real life version of Misery or Yandere Simulator.

Also, if you want to know what scares me, I’ll tell you right now: the Alvin and the Chipmunks cartoon from the 1980’s. I’m pretty sure the chipmunks from that show are actually the result of a strange genetic mutation, either from nuclear fallout or genetic engineering, and the males in that species all have some deformity in their middles that prevent them from wearing anything but long muumuus. Why else do the Chipettes get actual clothes but the title characters don’t?

I’m also terrified of large spiders. Tiny ones, I can deal with. However, if I can make out individual features on its face or it looks like it could easily stretch across the palm of my hand, I will scream like a little girl. It’s happened before.

I also want to hear feedback from you, dear readers. What do you think I’m doing right as a writer and a blogger? Anything I can improve upon? What posts do you prefer from me? Tell me in the comments below, so I can make Rami Ungar the Writer an even better blog.

Another reason to look forward to the big day, I’m going to be doing a giveaway on August 2nd in honor of the big occasion. I will be giving away an autographed copy one of my books (your choice of which one), that I will send to the winner after winning. I’ll give the full details on the day of the anniversary, so if you want to participate, check in on August 2nd. I’ll announce the winner in a subsequent blog post.

Oh, and one more note: I’ve got a couple of interviews coming up. One is with a blog I discovered through my friend Joleene Naylor, who will be releasing an interview soon. The other is actually a podcast. I’ll be rejoining my friend and colleague Dellani Oakes on her podcast, Red River Online Radio (links to follow soon) to talk books, authors, and maybe reading an excerpt from Video Rage. Get excited!

Alright, gotta go. I’m looking forward to hearing your questions and feedback, and I’m especially looking forward to celebrating this big milestone with you. Let’s have a good time on the second, shall we?

Until next time, my Followers of Fear!

As you know, two nights ago I was a guest on the online radio show “What’s Write For Me” with Dellani Oakes, which was a lot of fun. We had a good group of guests that night, and some very interesting discussions because of it. Plus the excerpts were very interesting.

As promised, I’m posting the podcast here for your enjoyment. You can listen to it, hear my voice if you’ve never heard it (apparently it comes with an echo, though that may just be my apartment), and just hear what happens when a bunch of authors get together over the Internet and talk about the craft. Plus I try my hand at a Russian accent and apparently it comes off pretty well.

If everything has gone right, the podcast has been embedded below.

http://player.cinchcast.com/?platformId=1&assetType=single&assetId=7891085

Check Out Books Podcasts at Blog Talk Radio with Red River Radio on BlogTalkRadio

If it hasn’t, and above this paragraph there isn’t a podcast to listen to, you can click here and listen to the podcast on the original website. Enjoy, and let me know what you think. Do you want to read any of these authors now? Does my Russian accent sound convincing at all? Let me know in the comments below and have a great weekend, my Followers of Fear!