Posts Tagged ‘podcast’

My AI art portrait of the King in Yellow. Couldn’t think of anything more perfect to showcase with this story’s release.

Oh Glory to the King in Yellow! My story “The Dedication of the High Priestess” has finally been released! And even better, it’s been released in an audio format, which is always very special!

Now, if you don’t know, “The Dedication of the High Priestess” is a short story I wrote back in late 2021 combining both my love of ballet with the story of the King in Yellow (see this incredible video by The Tale Foundry if you would like to know more about the character before going into the story itself). It follows a young ballerina who finds herself chosen for a special role by the King, and what happens when she becomes exposed to his influence.

I know I say this about a lot of my stories that are published lately, but I do feel this is some of my best work. I really feel that I got to capture the main character, Anastasia Hummel’s, despair and abrupt transition into adulthood very well while also telling a great horror story. Honestly, I haven’t been this excited for you all to read one of my stories in a while, that’s how much I love it and how good I think it is.

Not to mention that it’s being released on the Tales to Terrify podcast. As you can guess from the title, the Tales to Terrify podcast is dedicated to reading aloud terrifying stories submitted by writers like you and me and narrated by professional narrators. And boy, did they do an amazing job with “Dedication!” The narrator, Amy Paonessa (God, I hope I spelled that correctly), brought Anastasia to life perfectly and mirrored her emotions so well. I was impressed and amazed as I listened, unable to stop. And I’m sure you all feel the same way when you hear her narrate the tale.

I hope you take the time to listen to the story and then let me know what you think. Hell, maybe you’ll even spread it around so that other people can hear it and experience it for themselves. I would very much appreciate that, as would the good folks at Tales to Terrify.

Anyway, I’ll leave a link for you all below. I can’t wait to hear what you think of the story. Now, if anyone needs me, I’ll be spreading the word about the story and thinking about how it came out right as lots of ballet companies around the world are putting on their annual Nutcracker productions.* Then I’ll drive out to see some family while also writing the script for the movie version in my head.**

Until next time, good night, pleasant nightmares, and be careful who you punch out during Black Friday sales today. They might come for you and do more than punch you back!

Tales to Terrify – Episode 565 – Rami Ungar

*Coincidence? Probably, but a cool coincidence.

**No, a movie version isn’t planned at this point, but that has never stopped me from dreaming. And I feel “Dedication” would make a great psychological horror film.

If you’ve been paying attention to the news lately, you may be aware that billionaire Elon Musk bought Twitter and has been turning it from a somewhat tolerable landscape to a freaking hellhole. I’m not going to go into details, because you can read all that elsewhere, but suffice to say, a lot of people have been wondering if now is a good time to get off Twitter and find a new platform to interact with that does the same thing as Twitter. For us writers, we’ve been looking for a new platform where we can talk about writing and maybe avoid the vitriol that seems to have been given free reign on Twitter these days.

One of those platforms is called Hive Social, which I’ve seen a lot of posts about on both Twitter and Facebook this past week. It seemed like a good platform, a lot of writers and horror types I’m connected with were trying it out, and I’m usually slow on new social media trends and wanted to not be the last again, so I decided to give it a try yesterday. Besides, the platform’s website says it doesn’t tolerate hate speech or any other sort of awful behavior, which honestly appeals to me in the wake of certain decisions by Twitter’s new leader.

So, now I have an account on Hive. I’ve gotten about forty-something followers, posted a couple of times, and have liked other people’s posts as well. How does it compare to Twitter?

Well, it does have some room to improve. The app is slow to load or register likes at times, and the search engine feature doesn’t always bring you to the person you’re looking for, even when you type their full name in. You can’t access the app from the laptop just yet, only your mobile devices, and occasionally the app just shuts itself off mid-use. And you can’t leave a link so people can directly go to your page on the platform.

However, this may be because of its sudden popularity. I doubt anyone running the app could have foreseen so many people migrating over to Hive as Twitter continues to implode, so they’re probably scrambling to make sure the app is at least somewhat able to handle all these people. In fact, I did see a post from the app’s company asking people to be patient as they try and deal with the new influx of users.

So, there is a chance this app could improve as time goes on. Of course, there’s also a chance that it won’t replace Twitter and that we’ll stay on there. Or maybe we’ll go off both apps and find something else. It’s hard to tell the future. All we know is that Twitter might not be a good place to stay for the foreseeable future and that we may not be able to stay on there for much longer.

In the meantime, I’ll keep trying both apps for a while before I make any final decisions, one way or another. And while I can’t leave a link to my page on Hive, I can leave links to my other social media (though you can also look to the left and see them listed there). If you want to check me out on any of these platforms, please do. And if you end up subscribing, I hope you and I will have plenty of wonderful interactions on these other apps.

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One more thing before I sign off tonight, my Followers of Fear: I found out today that my short story “The Dedication of the High Priestess,” which combines ballet with the figure of the King in Yellow, will be read aloud on the Tales to Terrify podcast this Friday. I’m so excited for you all to experience this story! I’m quite proud of it and I really hope you enjoy it. I’ll be sure to post a link as soon as it’s out.

Praise to the King in Yellow! I’ve got my first acceptance of the year! Even better, it’s a story I was having trouble finding a home for!

So, you’re probably all excited to hear what the story is about and when and where it’ll come out. “The Dedication of the High Priestess” is a story I first wrote back in winter after I got back from my vacation. The story follows a young ballet student named Anastasia “Annie” Hummel. She dreams of being a famous ballerina, and being selected as a model for a famous artist’s latest series of paintings seems like a great boost to her fledgling career. However, what actually happens is that Annie is awakened to her true destiny. A destiny that will change the course of her life, and the world. forever.

If you read my post about elevated horror the other day, you might realize from the description and my opening shout of praise that this is the ballerina-meets-the-King-in-Yellow story I mentioned. And yes, I realize it got accepted right after I mentioned trying to find it a home. Not sure if that counts as irony, but it is funny.

And if you’re wondering what this King in Yellow thing is, don’t worry, you’re not alone. Sadly, I think The King in Yellow is even less well-known than HP Lovecraft and the Cthulhu Mythos.* It’s a collection of short stories written in 1895 by Robert Chambers. Most (and the best) of the stories revolve not around the titular character, but around a play bearing the character’s name and which is said to be so twisted, reading the second act will drive you mad (or make you a servant of the King, depending on if you believe he’s a real entity).

The stories have proven influential, being beloved by Lovecraft and becoming partially integrated into the Cthulhu Mythos by later writers. If you would like to find out more, you can read my own blog post on the collection, which I wrote back when I first read the stories, or you can watch this awesome YouTube video on the collection. Or you can read the collection yourself, that’s a valid choice as well.

This is my copy of the collection. Seriously, you should check it out!

Anyway, my take on the stories and the character combines both elements from the collection, from what later writers have added, and adds ballet, because let’s face it, I’m a huge fan of ballet and I’m sad there aren’t more ballet-themed horror stories. As to how I use ballet in the story, you’ll have to wait till it’s out to discover that.

Speaking of which, “The Dedication of the High Priestess” will be published as an audio story by the horror podcast Tales to Terrify. This is a podcast where professional narrators read one or two short stories or short novelettes per episode, the goal of each story being to chill you silly. I listened to a couple of episodes a while back and thought it might be a good place for my story, so I sent it in. I’m so happy they agree.

As to when it comes out, all I can say at that point is that it’ll be some time in 2022. Yeah, that’s vague, but that’s just how it is sometimes. And anyway, the moment it is out, I’ll be sure to let you know so you can check it out yourself.

I want to thank Tales to Terrify for accepting my story and I can’t wait to hear what you guys do with it. I’m very proud of this one and I’m glad it was able to find an excellent home.

And that’s all for now, my Followers of Fear. I’ve got some other stuff cooking that I’ll be announcing soon, so keep an eye out for that. And I have dinner cooking, so I’ll keep an eye on that. Until next time, good night and pleasant nightmares.

*Which is a damn shame, because I think it’s better than Lovecraft in many ways, though I still like the stories the latter wrote.

Ladies and gentlemen, we have our first publication of 2022!

Some time ago, I met another Jewish horror writer by the name of Richard Gerlach. There was an anthology being created at the time of holiday horror stories, and we thought we’d team up to write one with a little Jewish flair. We wrote a story set around Hanukkah and submitted it. It didn’t get in, but it birthed a friendship and we both believed in the story, so we kept shopping it around.

Dead of Winter from Dublin Creative Writers Cooperative and Spark Street Media, which contains mine and Richard Gerlach’s story “Azazel Dances.” Looking forward to hearing what you think of it!

Some time last year, the story was accepted by the Dublin Creative Writers Cooperative,* who in partnership with Spark Street Media are releasing the anthology Dead of Winter. And our story, “Azazel Dances,” is featured in the anthology! Which is out today!

Honestly, Rich and I are so excited for you to read this story, which centers on a demon who interferes with two feuding Jewish families around Hanukkah. Not only do we get to add to the ever-growing subgenre of Jewish horror (something I’ve been trying to do anyway), but we worked really hard on this story. Like really hard. Like oh my God, the amount of work that went into this story to make sure it was ready for publication! And it was not easy for either of us to find time to edit it, either. Like, I tried to buy the guy a bottle of wine because we somehow made the deadline despite the amount of work and how crazy our lives got! Sadly, mailing alcohol without subscriptions or memberships to special clubs is troublesome.

The point is, we put in a lot of hard work, and I’m very proud of the work we put in to write and edit this story together. So I hope you read it and see what we managed to create together. And if you like what you read, please make sure to spread the word somehow. Goodreads, Amazon, Twitter, Instagram or TikTok, whatever. Leaving your thoughts online somewhere allows us writers to know what people think of our work, as well as helps other readers decide whether or not to check out the book.

Anyway, that’s all for now. I’ll leave a link to check out Dead of Winter below. Ebook is already available, and paperback shouldn’t be far behind. Either edition, there are a lot of great stories in there besides the one by Rich and me, so it’s worth your while. And while you’re at it, you should also check out Richard Gerlach. He’s a great writer with another story in another anthology and has more on the way. He also writes for Divination Hollow Reviews and is a co-host for the podcast Staring Into the Abyss. You can find him on his Twitter account here, his previous publication here, Divination Hollow Reviews here, and the Twitter account for the podcast here.

That’s all for now, my Followers of Fear. I don’t know how we got to the end of February so fast, but I’m looking forward to whatever March brings. So until next time, good night, happy reading and pleasant nightmares!

*Dublin Ohio, which was used for a short scene in Rose. Not Dublin, Ireland. Just clarifying.

DEAD OF WINTER Amazon Page

Hello humans. Can you believe we’re two-thirds of the way through the month of May? Time is flying by almost too quickly. Though with the fun coming my way, I’m not sad or angry.

Anyway, I wanted to give you a heads up on some of the stuff going on in my professional life. Things are cropping up, and I want to make sure that you are all aware. And I hope some of you would like to know.

First, I’ll be joining my friend Dellani Oakes on her podcast What’s Write for Me on Wednesday! That’s right, I’ll be back on my good friend’s podcast for the first time since Rose first came out. That’s about two years, so I’m glad to finally have a reason to be back on the show. A few, actually: including my Arthurian fantasy “Mother of the King” and my creepy short story “Agoraphobia,” I have my short story “The Divorce from God” being published in The Jewish Book of Horror this Hanukkah and my article “The Horror of the Broken Child” in House of Stitched Publications. And who knows? I may have more good news to talk about when the show starts.

The logo for Dellani’s show.

So, why not get on now while I have the chance?

And even better, I’ll be joined by Scott Moses, an author and editor I’ve recently had the pleasure to get to know over Twitter. He’s got a new project or two to talk about, so I’m looking forward to hearing what he’s going to talk about and what we’re going to talk about with Dellani.

Anyway, if you would like to check out the show, it’ll be on Wednesday, May 26th, 2021 at 4 PM by clicking on this link. Also, make sure to check out Dellani’s website by clicking here. She writes more stories than I do, so who knows? You might find something you’d enjoy.

On another, much sadder note, I’m sad to say that Indie Author Book Expo Chicago has been canceled. Yeah, I’m sad too. But it looks like there was a COVID-19 issue with the venue, and I am very happy that the organizers are putting our health first. Speaking of whom, the organizers are looking for alternative venues in the Chicago area. However, at this time, I am guessing that I’ll have to find something else to do this June 19th, 2021 (and so will you). Too bad. I was looking forward to driving to and from Chicago. My first interstate road trip!

Sad to say, but this is canceled.

Anyway, I’ll let you know if it gets rescheduled and where and when. Keep an eye here for that here and on my social media pages. I’ll include links below.

This weekend!

On the bright side, guess what’s still going on this weekend? If you guessed ParaPsyCon, you are correct!

This Saturday and Sunday, ParaPsyCon will be held at the Ohio State Reformatory in Mansfield, OH! I’m so excited to be heading back to the Reformatory and to be participating in this awesome convention. There will be ghost hunters, authors, psychics and mediums (oh my!), and so many others. All it takes to attend is to buy a self-guided tour of the prison, and you get automatic access to the convention. You can learn more by clicking on the link here. Hope to see you there.

Anyway, that’s all for now, my Followers of Fear. I hope I’ll get to see you in some form or another soon. In the meantime, stay safe, enjoy the beautiful weather this weekend, and pleasant nightmares.

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What’s up, Followers of Fear and other assorted humans? Recently, at the start of my self-isolation, I read a historical fiction novel with supernatural overtones called The Deep, which I thoroughly enjoyed (see my full review here). Having spoken with the author of The Deep, Alma Katsu, a few times over Twitter, I thought I’d ask if she’d like to be interviewed. She agreed, and the following interview resulted. Ladies, gentlemen, and non-binary gentility, allow me to introduce the author of The Deep and The Hunger (which is on my TBR list), Alma Katsu!

Rami Ungar: Welcome to the blog, Ms. Katsu. Please tell us a bit about yourself and your work.

Alma Katsu: My name is Alma Katsu and I’m the author of five novels, all historical with some element of horror or the supernatural. My most recent book is THE DEEP, a reimagining of the sinking of the Titanic and its sister ship the Britannic. My previous novel was THE HUNGER, a reimagining of the story of the Donner Party. I was very lucky with THE HUNGER, as the book made a number of best books of the year lists and was nominated for several awards, including from Locus magazine and the Bram Stoker Awards.

RU: Please tell us about The Hunger and The Deep, what inspired them and what the writing process for them was like.

AK: Both books are similar, in that they use a historical event as a springboard for a story, but different, too. THE HUNGER is a more of a dystopian—some people have compared it to Cormac McCarthy’s THE ROAD, and Dan Simmons’ THE TERROR. But both books are reflections of the eras in which they took place, which means THE DEEP is a more romantic story, very much of the Edwardian era, with its love of occultism and spiritualism. I tend to write character-driven stories, which might make for a slower pace than some fans of thrillers prefer, but I think it will hit the spot for people looking for a richer read.

 

My writing process for these books might seem a bit heretical, depending on what you’ve heard from other writers of historical fiction but I keep a very tight schedule doing the research. I was a professional researcher for over 30 years, so I have the benefit of a lot of trial and error and learning what works for me. I do a lot of on-the-spot research along the way, of course. Generally it takes 4-6 months to write the first draft, and then there are rounds of edits, some of which can end up changing the story quite a bit. Writing a novel is definitely a marathon, not a sprint!

RU: Or several marathons, sometimes. Continuing on the topic of historical fiction, obviously you have to take some creative liberties when it comes to famous events in history for the sake of the story. How do you decide what changes to make and how do you go about making them?

AK: Historical fiction is quite a big tent. Some books strive to be reproductions of historical fact with a thin veneer of fiction on top, but that’s not me. I use the historical event as the basis of another story, a different story, usually centered around a theme. The idea behind the THE DEEP has to do with women’s rights, which was a huge issue of the day. In the novel, you see a range of women, poor and very, very rich, struggling with the confines placed on their lives by society. On one end you have Annie Hebbley, the main character, a poor Irish girl who has come to work on the Titanic, and on the other, Madeline Astor, new second wife of JJ Astor, the richest man in America. In between you have a woman doctor (a rarity of the day), an aristocrat who earned her living running a high fashion house, and other poor women with few choices. There’s also the issue of class, and I can think of few settings better to explore this issue than the Titanic!

The changes I make to the historical record are in order to tell the story I’m trying to tell. As long as readers understand that, and are willing to give me a chance to tell them an entertaining and (hopefully) enlightening story, I don’t think there’s an issue.

RU: I have to ask, how hard was it to resist making a snarky reference to the movie Titanic in The Deep? Because the temptation would’ve killed me if I resisted.

AK: I hadn’t seen the movie until I went to write the book, because the movie is what most people today think of when they hear “Titanic,” and I wanted to know what their expectations would be. So, while it wasn’t my favorite movie of all time, I can see why it was popular, and what chords to strike with some people.

RU: You also host a podcast called “Damned History,” about the history behind the stories you write. Can you tell us a little more about that, and the writing process for each individual episode?

AK: The idea for the podcast came from the talks I gave on tour. Audiences told me they got a lot from the talks that enhanced their understanding of my books, but there are only so many people who are going to make it to a live event, so I thought podcasts were the perfect medium to make them available to anyone, anywhere. So, the material in the podcasts for THE HUNGER come from my book tour.

 

For the episodes for THE DEEP, they’re more on what I think people might find interesting, or what the questions so far have been about, so there’s one episode on Titanic conspiracy theories, and another on some of the real people on the Titanic.

RU: Are you working on anything new right now? And are there any historical events you would like to write about stories about someday?

AK: I’m working on the next historical novel right now, which will deal with World War II, and gearing up for the release of my first spy novel next year, RED WIDOW. This is a first for me, drawing on my career in intelligence, and I hope readers will give it a try.

RU: I’ll check them out, especially the WWII novel. That was the focus of my history major in college, after all. So, when you’re not writing, researching or podcasting, what do you do with your time?

AK: Working! I may retired from government but am still a consultant. There’s a lot of juggling going on in my life right now.

RU: I know what that’s like. What is some advice you would give other authors, regardless of background or experience?

AK: Write and read. Read a lot, read outside of your genre. And try to write every day, write through problems in your story, because writing is like a muscle.

RU: Finally, if you were stuck on a desert island for a while and could only bring three books with you until you were picked up, which would you bring with you?

AK: That’s tough. I’m not one of those writers who worships a particular book, and I like to use my reading to study how other writers have handled a particular issue in writing. I’d definitely have a Sandor Marai book among them, because I love the way he unfolds these terribly complex stories. Right now, I’m enjoying good mystery writing, particularly those of Laura Lippmann and Denise Mina. I like old Barbara Vine mysteries, too.

RU: All are excellent choices. Thanks for coming on the blog, Ms. Katsu. I hope you come by again with your next book.

 

Both The Deep and The Hunger are available from most book retailers. If you would like to check out Ms. Katsu’s podcast Damned History, you can find it on iTunes, Google Play, Spotify and Soundcloud. And you can find more about Ms. Katsu herself on her website Alma Katsu Books, as well as on Twitter.

If you would like to see more interviews I’ve done with authors, check out my Interviews page.

And if you’re an author who will be releasing a book soon or just released a new one and would like to be interviewed, send me an email at ramiungar@ramiungarthewriter.com. If I’m available, we’ll make some magic happen.

That’s all for now, my Followers of Fear. If you’re celebrating a holiday this weekend, I hope you’re finding it spiritually satisfying. Until next time, stay safe, be healthy, and pleasant nightmares!

February is Women in Horror Month. Since women writers are a big influence on my writing–JK Rowling got me into storytelling in the first place, and Anne Rice helped pave the way for me to write darker fiction–I thought I’d recommend some stories for those who want to help support the month. You’ll see some familiar names here, but also some you may not be familiar with. Either way, I hope you’ll consider giving them a read.

Tiny Teeth by Sarah Hans. This is actually a short story by a friend and colleague of mine, but it is a scary one. Imagine a world where a virus turns children into dangerous, gnawing animals, and one woman’s experience in that world. You can find it on Pseudopod.org, a website where scary short stories are read by narrators and released as a podcast. Give it a listen. Guarantee you, it’ll be 45 minutes not wasted. Here’s the link.

Garden of Eldritch Delights by Lucy A. Snyder. This is also by a friend and colleague of mine, but it’s also a great collection of scary stories. The majority of them feature cosmic horror themes and entities, which I love, as well as intriguing characters and plots. A couple of the stories also incorporate sci-fi and fantasy themes, and feature a diverse cast, which is something I love to see. If you pick up Garden of Eldritch Delights, you will find it worth your time. Here’s the Amazon link.

The Amaranthine Books by Joleene Naylor. You’ve probably seen Joleene’s name around this blog before, but did you know she’s written an entire book series? She has, a vampire series called the Amaranthine books, and they all come highly rated. Even better, some of the books are free or under a dollar under the Kindle edition, so why not take the opportunity to read them? You can find all the Amaranthine books, and then some, on Joleene’s Amazon page.

In a Dark, Dark Wood and The Death of Mrs. Westaway by Ruth Ware. Technically, these are mysteries, but they have horror themes about them, so I’ll count them here. In a Dark, Dark Wood follows a mystery writer invited out to a bachelorette party by a friend she hasn’t seen in years, unaware of the forces conspiring against her. The Death of Mrs. Westaway stars a Tarot reader on hard times who finds out she’s received an inheritance from a grandmother she didn’t know she had, and what that inheritance entails for her. Both are terrifying and keep you on the edge of your seat with suspense. You can check out both further on the author’s Amazon page (and I need to check out more of her work).

Kept me on the edge of my seat the whole audio book.

Within These Walls and The Shuddering by Ania Ahlborn. No joke, Ania Ahlborn is one of the scariest writers I’ve ever had the pleasure to read, and I really need to read more of her work, as should you. Within These Walls follows a true crime writer as he and his daughter stay in the home of a Manson-like cult leader, and what happens while they’re there (I actually reviewed it a few years ago). The Shuddering follows a group of young adults as they go skiing at a mountain resort, only to discover the area has come under siege from a rather hungry enemy. Either one will leave you shaking in your boots! Here’s the Amazon page if you want it.

The Haunting of Hill House by Shirley Jackson. Come on, you know I had to include this. Even if I’m not a fan of this book, it’s undeniable that Jackson’s most well-known novel, and one of the most influential horror stories of the 20th century. Following a group of paranormal researchers as they explore the titular house and the effect the house has on them, this book is still a well-known classic in the genre, and some consider it required reading for fans and authors. It’s so well known, I won’t include any links for it (surprise!).

Interview with the Vampire by Anne Rice. Again, can you blame me? Whatever you think of the many sequels, it’s undeniable that Anne Rice’s debut novel has remained a classic for a reason. A journalist interviews a 200-year-old vampire named Louis, who recounts his creation in French New Orleans and his travels around the world looking for meaning and for more of his kind. It’s a haunting tale, the horror coming more from Louis’s psychological journey and despair rather than from the supernatural. As I said earlier, this novel also paved the way for my eventual turn to horror, so I can’t recommend it enough (and I’ll have to reread it someday). Again, no need for links. It’s that well-known.

 

What recommendations do you have for Women in Horror Month? Are you reading anything for it? Are you familiar with any of these books? What was your opinion of them?

That’s all for now, my Followers of Fear. I hope you find something good to read based on this list. I’ll be listening to The Accursed by Joyce Carol Oates this month on audio book, so maybe I’ll add it to a future list someday. I better get started soon!

Until next time, pleasant nightmares!

Quite recently, Rose received its sixteenth review on Amazon’s US site. This is a big deal for me, because the only other book I’ve published with that many reviews is the first book I ever published, The Quiet Game: Five Tales to Chill Your Bones. Guess how long it took for that one to get that many reviews?

Six years.

Why did it take so long for The Quiet Game to get that many reviews, when Rose was able to do it in less than two months? There are a number of factors at play, in my opinion. My writing has vastly improved since 2013, and my audience across different platforms has grown as well. But the big difference, if I’m being honest, is my marketing plan. Unlike my previous works, I had an actual marketing plan in place when I published Rose. And it seems to have worked pretty well so far.

Given that, I thought I’d share what I’ve learned from having an actual plan in place. And given all the lessons to impart, it’ll probably take a few posts (hence the “Part 1” in the post’s title). Hell, sponsoring a YouTube video will probably take up its own post. But if it helps a promising author with a new book coming out from making the same mistakes as I did, then it’ll be worth it.

So without further ado, let’s go over some essentials for having a marketing plan.

Rose wouldn’t be doing as well as it is without a marketing plan.

First, don’t expect your book to just take off without putting in any work. I know it’s tempting, after all the writing and editing and either finding a publisher to work with or putting in the time, effort and even cash to self-publish, to just sit back and hope that word of mouth will be enough. You may do a couple of blog posts, some boosted Facebook ads, and a friend’s podcast, but in your mind, the reviews and good word of your friends, family and some blog followers will be enough. Eventually, more and more people will discover your story and things will snowball from there and your book is doing a steady business with a few new reviews every month and you suddenly have a little extra spending money.

In my experience, that doesn’t work. I used that approach for the first four of my books, and three of those still have less than ten reviews on Amazon. Books rarely, if ever, snowball like we dream. These days, you need a detailed plan to get people interested in your book, and that requires work. It requires research, identifying places to send your book for reviews or promotion, talking to people and places (e.g. bookstores) that might be interested in what you’re published, maybe even making new business cards or bookmarks. Anything that can get your book noticed and get readers interested.

In other words, expect the work to keep on going long after your book is released to the public. If you want the public to give a damn about your book, that is.

Second, know your niche. Companies like Coca-Cola, no matter how they market, can afford to market it to thousands of random people. They’re Coca-Cola, they can afford it. You, however, can’t afford it. After all, your book is a particular type of story. So what do you do? You figure what audience you’re aiming to get reading your books, and you try to stick to that. Know what language in an ad or in a description would entice for them. What kind of mood are you trying to convey? Are they more likely to be pulled in by mentions of the grotesque and macabre, or by descriptions of beautiful men and women and scenic locales?

This seems like common sense, but you’d be surprised how easy it is to forget. More than once I’ve tried to interest people in my stories who are more fans of Parks & Rec or Ten Things I Hate About You than serial killers or the demonic. Sure, occasionally you find people who step out of their comfort zones and will read your story, but they’re a minority.

So, identify your niche and what’s likely to get them interested. You’ll save yourself a lot of trouble (and a few business cards) if you do.

And third, talk to your network. I’m not saying ask every Facebook friend to read your book. That doesn’t work, believe me. But most likely you know other authors whom you can ask for tips. They probably know quite a bit about finding your audience and getting them interested, or where to send your book for a possible review, or a hundred other ways to market your story.

And even if you don’t know other authors, there’s likely someone in your circle who knows a bit about business or marketing. After Rose was accepted for publication, I actually called up and met with a friend who’s been involved with a number of successful start-ups. He gave me some solid advice for reaching readers which I tried to keep in mind when I started the marketing machine for Rose.

No matter who you work with though, make sure to take down notes so you can refer back to them later. After all, it may take a long time between when you ask and when the book gets out there. Believe me, I know (fifteen months between acceptance and release).

Write advice down, or there’s a chance what you’ll learn will be forgotten later on.

So now this post is getting a bit long, I think I’ll cut it off here. Suffice to say, before you even start the marketing, there’s a lot of things to keep in mind and to work on. However, they’re part of a successful start to getting your book noticed by more people than your mother and a few friends. And once you have those down, you’ll have the start to your marketing plan.

That’s all for Part 1 of this series. Next time I’ll talk about more concrete tactics. In the meantime, you have until October 16th to submit questions to ramiungar@ramiungarthewriter.com for an AMA in honor of this blog’s eighth anniversary. Ask me (almost) anything about writing, horror, Rose, or myself and if I get enough responses, I’ll be happy to answer them in a special blog post.

And if any of this gets you interested in reading Rose, I’ll include the links below. And if you do read the book, let me know what you think. Positive or negative, I love reviews and it helps me in the long run.

Until next time, Followers of Fear, pleasant nightmares!

Rose: Amazon US, Amazon UK, Amazon Canada

As promised, I’m posting the link for What’s Write For Me with Dellani Oakes, a podcast where authors talk about their new books and writing in general, as well as read excerpts over the air. The show starts at 4 PM, so at the time this comes out, there will be a half hour till the show begins. Plenty of time to get some popcorn and something to drink while you listen. Hope to see you there!

And if you miss the show, don’t worry. As soon as the recorded version is available, I’ll post the link here so that anyone who wants to listen can.

Enjoy the show!

What’s Write For Me Link

As I said in my last post, I’m participating in a couple of podcasts to talk about and promote Rose. The first podcast, Arm Cast Podcast with author Armand Rosamalia, has just gone live. And I absolutely loved listening to it. Well, I loved talking to Armand and recording the podcast. He was a friendly guy and I think we hit it off.

Sadly, my voice still sounds kinda awkward and is full of pauses and hesitations and the repetition of “um” when recorded. That’s just how it is. It never sounds like that to my ears when I’m speaking, but maybe that’s just because I’m hearing it and you’re not me.

Anyway, I’ve hopefully embedded the podcast below. If it’s not embedded there, I’ll include a link so you can go to the website and listen there. But if it is there, please press the “Play” button and listen away.

Once again, that was me talking with author Armand Rosamalia on the Arm Cast Podcast, brought to you by the Project Entertainment Network. If the embedded link didn’t work, here’s the link to the website. And thanks again to Armand and the Project Entertainment Network for having me. It was a lot of fun and I’d like to do it again someday, if possible.

Arm Cast Podcast Link

Did that work? Good.

Also, tomorrow at 4 PM I’ll be on the What’s Write For Me podcast with my good friend and colleague, Dellani Oakes. We’ll be joined by Maya Tyler, a paranormal romance author, and Julia Byrd, a Gorthic romance writer. Here’s the link for that show below. Obviously, I will post the link again tomorrow about a half hour before the show gets underway, and I’ll post a link afterwards, but I’d be remiss if I didn’t post several reminders about it (I’m obsessive that way).

What’s Write For Me Link

I hope you enjoy listening to both podcasts and they interest you in Rose and anything else we’ve written. Goodness knows I have fun on these things.

And speaking of Rose, if you haven’t checked it out yet, please head over to the Amazon page and consider getting a copy. Yeah, we’re still trying to figure out why Amazon hasn’t loaded the paperback version yet, but the ebook’s there, so definitely check it out if you’re able to. And if you feel like doing so afterwards, please let me know what you think. Positive or negative, I love reviews and feedback, and I’d love to hear yours.

Rose Link

That’s all for now, my Followers of Fear. Until tomorrow, pleasant nightmares!